Traders on Reddits raucous WallStreetBets forum have their own language. Unlike other internet communities, their jokes can be just for fun or signals of investing strategies.

Memes, in-group messages that are repeated and altered, are often offensive and evolve in significance over time. For these social media users, a rose isnt a rose isnt a rose.

Heres the anatomy of a notorious meme on WallStreetBets.

Like stockbrokers who have used the phrase for decades, the surface sentiment is liking a stock. On Reddit, this is often accompanied with a rocket emoji, which means the person using it thinks buying the stock will make it go up.

But on WallStreetBets, memes never stop at face value.

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We like the stock! The Anatomy of a Meme - The Wall Street Journal