Category Archives: Anatomy

Anatomy of an Ad: Moment of Truth for Tide’s Stain – AdAge.com

"We hope the internet goes crazy."

That's what Amy Krehbiel, P&G associate brand director for Tide, told Ad Age the brand hoped to accomplish from its unprecedented Super Bowl ad in which Terry Bradshaw feigns a stain.

And now, inside the Procter & Gamble war room, during the Big Game, comes Tide's moment of truth. The millions spent, months of hard work and top-level secrecy are all coming to fruition in this 75 seconds.

Will America fall for the stain?

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Anatomy of an Ad: Moment of Truth for Tide's Stain - AdAge.com

Pregnant ‘Grey’s Anatomy’ Star Has Big, Feminist Dreams For Her … – Huffington Post

In an empowering Instagram post, Greys Anatomy star Camilla Luddington announced shes expecting a girl, whom she will raise to be a little warrior.

On Feb 3, Luddington posted a photo on Instagram that showed her holding a onesie with the words Tomb Raider in training on it. In her caption, she wrote she was so excited to share the news that she and her partner, Matthew Alan, will be welcoming a baby girl into their family. And Luddington already has big plans for her little one.

I want her to grow up knowing how strong women are, she wrote.

The actress wrote that she will teach her daughter to be kind and to be vocal about what she thinks is right.

[I want her to grow up] to be a little warrior who is not afraid to use her voice and stand up for what she believes is right, she wrote. To navigate through life with courage and kindness, and to be one of the girls who says, You CAN sit with us....

Luddington also posted a funny video of Greys Anatomy co-star Ellen Pompeo directing her in a maternity photo shoot inspired by the pics Beyonc released two days earlier when she announced she was expecting twins.

I mean this is amazing, Pompeo said. You are pregnant at the same time as Beyonc. When is that ever going to happen again, Camilla?

Heres to hoping Luddingtons little warrior will team up with Beyoncs newest members of the BeyHive for some playdates.

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Pregnant 'Grey's Anatomy' Star Has Big, Feminist Dreams For Her ... - Huffington Post

From Bruce Springsteen to Amy Winehouse: The anatomy of a hit song – ABC Online

Updated February 07, 2017 10:02:49

What makes a song a hit, and why do some songs stay with us years later?

Musician turned academic Andrew West has written hundreds of songs, and he designed the world's first Masters degree in songwriting. He explains the secrets behind three classic hits.

Pretty Woman shows terrific attention to detail.

First of all, there's the tempo. They would have figured that out in the studio: not too slow, not too fast. And the final version of the song moves at a certain pace that feels exactly right.

The song also uses a dynamic build, the way that the musicians are playing. That memorable riff gets louder and louder until it seems absolutely necessary for Orbison's voice to come in.

It's also important to note the way Orbison uses harmonies on his voice, but only for certain sections of the song.

A lot of critical thought has gone into the way the song is arranged.

Sometimes having the chords match the musical expression, or the expression of the words, can work against the songwriter because it becomes too obvious.

Changing that gives the listener subtext, a backstory, so that you're thinking that maybe the person who sounds downhearted is actually feeling quite optimistic, so the listener becomes more interested in the story.

Highway Patrolman is a consummate example of a song that's written as a story, and one that doesn't work in consecutive time.

Springsteen moves the listener back and forth and by the time you've gotten four or five minutes into the song, you really feel that these people are real. You feel like you've got a sense of their past, their present and their future.

You'd be hard-pressed to equal the way he phrases it, the timing. It's like a great comedian: the spaces he leaves between the lines are the ones where you figure out what's just happened.

Because Springsteen paid so much attention to the way the lyrics are shaped, and the imagery in the lyrics, he put the music as far into the background as he could.

Springsteen actually recorded this entire album with the E Street Band, but those recordings weren't used.

He doesn't want the audience to be listening to the music or the music performances. He wants your attention on his words.

Winehouse's success draws first and foremost on her lyrics being fearlessly autobiographical.

When you put that voice, which is so obviously honest, within the musical influence of the old Stax and Motown records, then it's an irresistible combination.

In songs like Rehab and Back to Black, Winehouse makes use of very familiar song structures or chord sequences.

But Love is a Losing Game uses an A-A-A structure (or three verses), which is very unusual in popular music.

Across an album you need to mix songs that seem familiar, that you enjoy for their predictability, with songs that are completely unpredictable and you enjoy because you can't figure out what's coming next.

Topics: music, arts-and-entertainment, australia

First posted February 07, 2017 09:58:35

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From Bruce Springsteen to Amy Winehouse: The anatomy of a hit song - ABC Online

Professional Idiot: an Anatomy – PoliticalCritique.org

The inauguration of President Donald Trump revealed that the USA has more in common with the Czech Republic than anyone (presumably, Americans least of all) had hoped for.

President Trumps inauguration ceremony was a flop, at least within the parameters of the universe most of us live in. A universe, it turns out, not shared by Trump and his Press Secretary Sean Spicer. America is getting its first glimpse into the wonderful world of alternative facts, coming from the highest level and it honestly seems a bit shocked. But worry not dear, poor America: you are not the first nor the last. We have been there. We can share survival tips.

The Antichrists Lesson

For starters, there are historical precedents. When the then-President of the Czech Republic Vclav Klaus decided to employ known conspiracy theorist Petr Hjek, most famous for denying evolution, claiming that 9/11 was an inside job, and accusing the late Havel of having been a servant of Satan, he left more than a few heads scratching. Hjek, however, possessed a very useful ability: should it ever become necessary to draw the medias attention, he could always give an interview and bleat something about the Antichrist among us. And then shock and awe would follow.

It was not that what he claimed was particularly interesting or original; the trick was doing it from a position of authority.

This man worked directly for the president and because of that, when he spouted his drivel, the media listened because they simply could not afford to ignore him, especially with the appeal of pure, unadulterated bullshit being so high to audiences. Remove the authority, however, and you get just another conspiracy nut job with a blog. Which, coincidentally, is exactly what became of Hjek.

Now, it seems President Trump possesses a pet lunatic of his own in the person of his Director of Social Media, Dan Scavino. Hoaxes, conspiracy theories, smear campaigns, he has shared it all. The biggest challenge he has faced was to defend his lord and master after Trump retweeted an image from a white supremacist message board. Trumps campaign placed heavy emphasis on social media and there was no indication this would stop once he came in power so it will be quite a surprise if we do not hear more of the talented Mr. Scavino in the near future, and quite possibly in a newfound capacity as a sacrificial lamb. The thing about crackpots is that there are always more where they came from.

There is a lesson and a warning in this comparison: people in power always like having an idiot around and being near that power entitles said idiot to inflict his views on the country. So, dear America, you should prepare for a new onslaught of flashy nonsense.

Going Professional

The most obvious analogy, however, is that between the current presidents of the Czech Republic and the United States. Both President Zeman and President Trump are populists who declare strong pro-Russian views, both love the use of fear mongering and xenophobia to garner popularity and both possess a relationship with facts that can be described as tenuous at best. They also both employ PR specialists whose job descriptions include publicly ignoring realty.

In spite of rather overwhelming photographic evidence to the contrary, Sean Spicer claims President Trumps inauguration gathered the biggest crowd ever. It is a public, shameless lie delivered from a position of authority. It is, also, something that the Czech Republic happens to have experience with, especially given the results of last Novembers presidential vote gathering tour (above: the official version; below: police camera at the other end of the square). And it is an extremely efficient means of dealing with the pesky media.

Lenin is said to have coined the term useful idiot and a tame conspiracy theorist works very well in that role. Presidents Trump and Zeman, however, took this a step further.

What we have in Spicer and Ovek is a logical evolution: the professional idiot.

Here is how it works: the president either slips up or unabashedly tells a lie about, say, a historical article that totally exists or the oh-so-huge Chinese investments in the Czech Republic. The Media points it out and in steps Ovek, either insisting on the lie, producing an alternative and even more outrageous statement or attacking the media in extremely petty ways. Standard PR practice where the truth does not enter the process at any point, right? But there is a difference: professional idiocy results in the unprecedented presence of Zeman in the media the Czech Republic is not a presidential system, the man is there literally just to ruin our reputation abroad. Yet his every (mis)step is religiously followed by the media and he uses it to the maximum to voice populist views quite likely to help him in the next election after all, terror is coming!

Jester to Speaker

The professional idiot strategy works simultaneously as an attention grab and misdirection. Consider President Trumps inauguration mess. Almost immediately afterward, Trump followed it up with a lie about the popular election presumably the same invisible crowd present at his inauguration that happened to have voted invisibly by casting invisible ballots into invisible boxes. Americas stealth plane technology has apparently entered the public domain.

Meanwhile, Spicer proves that he is a real pro in the idiot biz by attacking the media and pitching another shovelful of bullshit towards the pile by stating that the inauguration had the largest audience ever, and by the way, why are we still talking about this and can we get to running that pipeline over Sioux sacred grounds again already?

A professional idiot possesses no qualms about ethics or taste and will most certainly not let something as trivial as facts slow him down on his way towards attention. An analogy to the time-honored institution of the court jester comes to mind, although with a rather crucial difference: while in ages past it was the jesters prerogative to talk smack in the presence of the monarch and to the monarch, it seems a supremely stupid suggestion to have the jester speak for the monarch.

To Wage War on Reality

There is another, altogether more sinister turn to this. A professional idiots job (which, at least in some cases, appears to be a hobby as well) is a symptom of society. Post-truth is the buzzword that immediately comes to mind, but there is more. A systematic denial of reality is also a tool of totalitarian propaganda: recall that the crowning achievement of indoctrination is doublethink. This is something professional idiots seem to radiate effortlessly, especially when flocking around politicians with dictatorial tendencies.

It is entirely possible that Spicer cheered along with the invisible crowd at the inauguration, that Zeman and Ovek read the article on the bottom left of the page and that Trump has evidence that the popular vote was tampered with by millions of illegal voters. We all do this to some extent mentally editing experiences and memories to fit our own world-view. It only becomes problematic once the person in question is unaware of the factand in possession of power.

And so we get alternative facts instead of lies, different recollections instead of mistakes and quickly evolving opinions instead of contradictions. It is a sign of the times. Perfectly natural. Nothing wrong about this sign of the times, we got the best times in the world.

Do not worry, America. You will be alternatively fine.

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Professional Idiot: an Anatomy - PoliticalCritique.org

Anatomy of Ahmedabad’s road accidents – Times of India

AHMEDABAD: The city reports six deaths per week on the road. Victims vary from senior citizens crossing a road to youths high on liquor behind wheels. Out of over 3,000 road accidents reported with EMRI 108 ambulances, majority take place in the city periphery on roads such as SG Road and SP Ring Road. Why do these accidents take place, and how to reduce fatalities?

A report by JP Research India, titled 'Ahmedabad and Gandhinagar Road Accident Study' analyzes 211 accidents that took place between February 2004 and February 2015 on the 31-km stretch of SG Road, 27 km of SP Ring Road, 13.5 km of NH8 and 27 km of state highways passing near or through Ahmedabad and Gandhinagar.

The study is part of a national scientific database called "Road Accident Sampling System - India" (RASSI). It is submitted to the state transport commissioner by the agency. According to the research, cars and two-wheelers posed highest risk of accidents among road users. Both segments were found involved in 56% (28% each) of total road accidents. Moreover, two-wheelers were most affected - having been involved in 53% of fatal accidents and 47% of serious accidents. The study mentions that only 22% of the total road accidents get reported to police. Moreover, out of 211 accidents, 34% were serious accidents, 8% fatal and 48% minor. In 8% cases, there were no injuries whereas in 2% cases there is unknown outcome.

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Anatomy of Ahmedabad's road accidents - Times of India

Anatomy of an Ad: Tide’s Super Bowl Stain – AdAge.com

Ambitious doesn't quite fully describe Tide's gameplan for Super Bowl LI.

Marketing executives for the Procter & Gamble brand made it clear they would rather not run a big game ad if the creative wasn't worthy of Tide's Super Bowl heritage.

This year, live commercials are dominating the pre-game buzz but Tide, in partnership with Saatchi and Saatchi, Traktor and The Mill went a completely different and costly route.

Instead of simply advertising in the game, Tide became part of the broadcast, with a little help from Fox Sports announcers Curt Menefee and Terry Bradshaw -- and a bottle of barbeque sauce.

In part one of Anatomy of an Ad: The Stain below, we look at the idea behind Tide's big gambit in the big game. The goal: to trick an audience of over 100 million into believing Mr. Bradshaw's stain is happening in real time, that his anxiety is genuine and that Tide is there to clean up the mess.

The idea is one thing. The execution is quite another. Just three weeks before the game, P&G and its army of producers, gaffers and grips descended on El Camino Community College in Torrance, Calif. to turn it into a replica of NRG Stadium in Houston, Texas, complete with Fox Sport's Super Bowl broadcast booth and the tunnel leading to the field.

They didn't count on the rain.

In Episode 2 of Anatomy of an Ad: The Stain, we look at how the Tide team overcame the deluge during filming and put the finishing touches on an unprecedented three-part campaign the brand hopes will make Super Bowl history.

Tomorrow, we will post the third installment of Anatomy of An Ad: The Stain. Our videographers Nate Skid and David Hall follow the Tide team during the Super Bowl as it monitors the ad's social impact in real time.

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Anatomy of an Ad: Tide's Super Bowl Stain - AdAge.com

Anatomy of a cloud project cost overrun – CIO

I recently conducted an informal survey of some cloud integration companies and found something deeply troubling. Aside from cookie-cutter or formulaic quick-start projects, more than 70 percent of cloud consulting engagements involving new customers resulted in either a 10 percent cost overrun or a change-order. The bigger the project, the more likely the overrun.

You can blame it on stupid consultants or bad estimation or nutty customers or sunspot activity, but blame does no good. Something is going wrong here, and its causing a lot of heartburn for customers and vendors alike.

In an earlier article on trends making the cloud consulting market treacherous, I mentioned that a root cause of any cloud overrun is mis-set expectations: customers believing that meeting their requirements will be simpler than it is and that it should cost less than it will. However significant that observation may be, its not particularly actionable. So lets take the next step to understand the driving specifics, and what steps we can take.

[ How to compare cloud costs between Amazon, Microsoft and Google ]

In most cloud projects, several areas are nicely contained and are unlikely to cause significant cost surprises. If setting up a function is merely a matter of system configuration, there cant be that many hours of mouse-driving involved.

We should be so lucky!

Here are the project areas where we see cost surprises on a regular basis:

This twin-headed beast can involve some very serious surprises, as its impossible to detect many of the issues until youre in the middle of draining the swamp. The cost issues scale both with the amount of data and the number of data sources.

Even if the data looks superficially clean, there may be non-printing characters, format problems, improper values, overloaded semantics and object-model ambiguities that make for a messy migration or integration. If an ongoing integration is needed, you may not realize early on that the point-to-point adaptor you originally bid needs to be replaced with a full-blown middleware system.

Solution strategy: Do a real cost-benefit analysis of the amount of data to be migrated and the number of sources to be integrated, and develop a cost model that reflects reality. Start on the migration/integration/validation tasks at the outset of the project, so the surprises come early. Expect that migration and integration can represent the single largest part of your project.

Clients often stipulate no code, out of the box functionality only as part of their project definition, and on day two of the project discover requirements that cannot be satisfied any other way. Unfortunately, too many consultants are code-happy, so they willingly nudge the client toward custom-code land. And the rich coding environment of the Salesforce.com (SFDC) platform makes it tempting for both user interface and business logic.

The problem, of course, will be developer productivity and code maintenance costs. Expect custom coding a feature to be at least an order of magnitude more expensive than configuring the standard functionality.

[ Essential CRM software features: A savvy buyer's guide ]

Solution strategy: To the degree possible, use standard system features and off-the-shelf plug-in products to meet requirements. Bend requirements to fit whats available. Push coding out of the initial delivery if possible, so coders are working on a stable platform. For items that must be built, push to streamline processes and business rules that can cause combinatorial explosions (e.g., the security model, order configurations, distribution/partner networks).

The original SFDC reporting engine strikes a nice balance between power and ease of use, but it gives spreadsheet-quality output. If you want really clever and beautiful reports, it wont take long before you run into a wall.

SFDCs Wave reporting system is both more powerful and prettier, but really leveraging its power means writing query code. For even fancier stuff with nice formatting, multi-page layouts, and automatic office-document generation third-party add-ons are needed.

But as I noted in a previous article on design work in CRM projects, if its got to be pretty, its going to be pretty expensive both to set up in the first place, and to evolve over time with your needs.

Solution strategy: Thoroughly understand and specify every variant including formats and user-specific tweaks of every single report you will need prior to putting the system out to bid. Its best to discover that you actually require 100+ reports, not the ten you thought. If you have a working report (e.g., from Access or Crystal) that you need the system to emulate, provide the vendor with a sample set of input data and the reports output, with annotations regarding format and exception conditions.

This means you, project leaders and executive champions! Things you do will contribute directly to overruns. As I discussed in an article on agile project management, distance and delay are the enemies of efficient and economical projects.

But I need to add some new Ds that are even more deadly: dithering and (unending) discovery. The first of these, dithering (a.k.a. indecisiveness) is bad enough, as it causes delay and erratic direction, which leads directly to rework. But the second, whose hallmarks are discovering that (1) the requirements werent really known up front, (2) your assumptions about how things need to work were wrong, and (3) your assumptions about how the new system features will work were wrong, is the root cause of scope creep. I cant tell you how many large projects discovered more than half of the costly requirements after formal discovery was completed.

Solution strategy: Make the discovery phase longer, and when its complete have a signoff sheet for a strict feature and data freeze. Make the project team as small and tight as it can be, and do not hire more than one consulting company (to reduce finger-pointing). Work to constantly improve trust among the team members. Kick people off the team who blame. Keep executives and bean counters as far away from the project as you can, and limit big review meetings. Focus everyones attention on business value rather than abstract or arbitrary metrics and project dashboards.

Im currently reading the book Being Wrong Adventures in the Margin of Error after having finished Wrong! Why Experts Keep Failing Us. So maybe Im a little jaded, but it sure looks to me like cost overruns are the result of bad assumptions, fragmentary information, incomplete requirements and low trust.

Interestingly, overruns are much less common for follow-on projects, where both sides have put the time in to develop good assumptions, a solid understanding of the real requirements and a trust relationship. So for initial projects, we clients and consultants have to stop the pretend-certainty about our projects.

The truth is we dont really know, and were not willing to spend the time and money to get sufficiently knowledgeable about, all the niggling details of a new project. We run off and get a budget without knowing what the project will really entail. And then we discover too many plot complications after weve reached the halfway mark in the project. For those hoping that hybrid agile techniques will solve the problem, I havent seen much help there.

In contrast, the real agile approach admits we dont know, and simply scopes the project deliverables dynamically to fit within the budget and schedule. The team discovers as they go, prioritizes as they go and focuses on maximizing business value instead of fixed (and possibly random) criteria. When done right, agile makes the bean counters happy (they can claim on time, on budget) and gets the most important stuff out to the users as soon as its done.

>> Agile project management: A beginner's guide <<

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Anatomy of a cloud project cost overrun - CIO

Anatomy of an All-Time Super Bowl Collapse – Monday Morning Quarterback

Entering Super Bowl 51, it seemed the Patriots bestand maybe onlychance was to keep Atlantas electrifying offense off the field. Sure enough, the Falcons finished with 46 snaps in Super Bowl 51, 18 fewer than the NFL average in 2016.

But the games biggest factor wasnt that Atlantas offense was off the field. It was that Atlantas defense was on it. A lot. For 93 snaps, to be exact. Naturally, fatigue set in. And thats the biggest reason why the Falcons suffered the greatest collapse in Super Bowl history.

Its worth examining exactly how those 93 snaps exhausted the Falcons. For starters, 93 snaps equates to playing a game and a half. Then factor in the adrenaline of that game being on the Super Bowl stage, and what happens to a players energy as that adrenaline wears off. Then add in the halftime, which is twice as long as usual. Yes, that gives your body more time to rest. But it also means your body must operate on an unfamiliar internal clock. Over your previous 18 games, your body had grown accustom to its halftime routine. Oh, and speaking of 18 games, that, too, is a lot. Its cumulative effect magnifies the toll of those 93 snaps.

* * *

* * *

More importantly, however, was the style of snaps the Falcons were playing. As expected, they defended the Patriots primarily with man coverage. When a defender plays man-to-man, hes chasing an offensive player all over the field. Thats considerably more taxing than sitting back in zone. Furthermore, Falcons defenders often matched to specific receivers in man. With the Patriots limitless supply of formations, those defenders were often crossing the field back and forth before the snap. Because chances were, if a defenders man aligned in, say, the left slot on one play, he very well could be aligned near the right sideline on the next. The 35- to 40-yard jogs that a defender takes to follow this add up. In fact, many NFL coaches who play man coverage will implement extra snaps of zone or limit their specific man-matchup calls in order to mitigate fatigue.

Mind you, this is all just with the secondary. There are also defensive linemen, who wear down faster than any position. Theyre constantly firing off the ball and wrestling with 300-pound blockers. Thats why Dan Quinn, like the rest of the NFL, employs a deep rotation up front. But on 93 snaps, even rotating defensive linemen succumb to exhaustion.

With the D-line tiring, the pressure that had been hounding Brady (he endured five sacks and about three times as many hits) dried up. Dwight Freeney stopped eating left tackle Nate Solders lunch. Grady Jarrett, who was sensational, flashed less. Vic Beasley no longer made noise. And thats when the greatest quarterback of all time rediscovered the precision accuracy that had evaded him for the first three quarters. With Brady in a clean pocket and throwing in rhythm, the Patriots had no trouble moving the ball.

This is where people want to assign blame. Quinn played too much man coverage! Matt Ryan and Kyle Shanahan blew it in crunch time, forcing Atlantas defense back on the field! No.

THE GREATEST COMEBACK EVER:Tom Bradys season started with a four-game suspension and ended, in dramatic fashion, with his fifth championship after the Patriots overcame the largest deficit in Super Bowl history.

The man coverage had been workingthats why Quinn kept playing it. The Falcons specifically had success in man-lurk coverage, keeping a free defender (safety Keanu Neal or linebacker DeVondre Campbell) in the shallow middle. That lurker took away New Englands crossing patterns and allowed the Falcons to switch coverage assignments on the flyBrady failed to recognize one of those switches when he threw the pick-six to Robert Alford.

As for Atlantas offense, to say that Ryan and Shanahan blew it is absurd. If the Falcons had given their best performance, would they have registered more than 46 snaps? Absolutely. But understand: the game didnt flow that way, plus Ryan and Shanahan stayed aggressive late in the fourth. After Danny Amendolas touchdown made it 28-20 with just under 6:00, the Falcons called a first-down play-action deep shot. Ryan checked it down to Devonta Freeman for 39 yards. Two plays later Ryan rifled a gutsy ball into double coverage to create an incredible sideline catch by Julio Jones. But after that, unfortunately, the Patriots broke down Atlantas protection, with Trey Flowers getting inside for a late-in-the-down sack (maybe Ryan wrongly held the ball, maybe he didnt; we cant know without seeing the all-22 film) and with Chris Long drawing a hold against left tackle Jake Matthews. On previous Falcons drives, there had been protection mistakes, both physical and mental, leading to sacks and a turnover. Those arent quarterbacking or offensive coordinating issues.

FOR THE BRADY FAMILY, REDEMPTION: Tom Brady Sr. on why this victory meant so much more

The reality is Atlantas defense was simply on the field too long. It wore down. If youre a unit built almost solely on speed, thats a problem big enough to cost you a Super Bowl.

Question or comment? Email us at talkback@themmqb.com.

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Anatomy of an All-Time Super Bowl Collapse - Monday Morning Quarterback

‘Grey’s Anatomy’ recap: ‘Jukebox Hero’ – EW.com

Last weeks episode may have thrown us for a very unexpected loop, as we didnt really get all the information we wanted about Alexs legal issues thanks to a not-so-fun prison field trip. But nowMaggie and Meredith are hard at work, scouring the internet for details on Alexs case not that theyre having much luck. When they find his case number, the only detail they manage to come across is that he could possibly be facing 30 years to life in prison. JK, thats not Alexs case Maggie mistyped a digit when searching through the database and, as it turns out, Alexs trial has actually been indefinitely postponed, leading Meredith to believe that the Evil Spawn followed through with his threat to turn himself in and take that plea deal. To sum things up, Alex is likely in jail. And Jo doesnt seem to be taking it very well.

In fact, Jo has a bit of an attitude today because shes pretty sure its her fault that Alex is locked up. Ben is feeling a little sorry for her, and he tries apologize to her in the locker room, but she isnt in the mood to hear it. She also isnt in the mood to deal with her patient, a hockey player whose teammate is currently living through your worst nightmare: The left side of his face was sliced open by someones skate. (Umm, ouch.) After listening to Jo yell at him in the emergency room, Ben tries to console her again toward the end of the hour, but she is still having NONE of it.

Speaking of people who are having none of it, its Eliza first day at Grey Sloan. While she gears up to prove to the rest of the attendings that shes the HBIC, Webber and gang Jackson, April, Maggie, and Arizona are getting ready for war. They create an elaborate scheme to make Elizas first day a living hell by plotting to keep her out of all the O.R.s and sassing her like nobodys business. But the plan turns out to be a (poorly executed) bust when Eliza catches on to whats happening and sort of snitches on everyone. Baileys solution is to call an emergency staff meeting with everyone except Dr. Webber, but her request is ignored by everyone except Dr. Webber, who shows up to basically reiterate to Bailey that hes still pissed about being replaced.

NEXT: Owen worries about Amelia

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'Grey's Anatomy' recap: 'Jukebox Hero' - EW.com

Pregnant ‘Grey’s Anatomy’ Star Spoofs Beyonc in Hilarious Video – Moviefone

Camilla Luddington and fellow "Grey's Anatomy" stars Ellen Pompeo and Debbie Allen got in formation on Friday for an adorable tribute to Beyonc.

Luddington is pregnant (and her "Grey's" character Jo Wilson may or may not be pregnant as well), and we all know that Queen Bey is pregnant right now, too. So Pompeo (Meredith Grey) pressured the reluctant Luddington to recreate Bey's now iconic pose in a video directed by Allen (Catherine Avery).

The stars all captioned versions of the shoot on Instagram:

Someday, that baby is going to be able to look back on this and laugh ... or be so embarrassed about her crazy mom.

We know that's a "her" in there, since the 33-year-old "Grey's" actress also just revealed that she and her boyfriend Matthew Alan are expecting a girl. Here's what she wrote on Instagram just before the Bey photo and video:

"I am so excited to announce today that I am having a... girl! ?? I want her to grow up knowing how strong women are ??. To be a little warrior who is not afraid to use her voice and stand up for what she believes is right. To navigate through life with courage and kindness, and to be one of the girls who says "you CAN sit with us..". Special shoutout to #crystaldynamics for sending me her first #tombraider onesie."

Congrats! "Grey's Anatomy" fans are still trying to sort through what's happening with Jo and Alex, but after the midseason premiere, many fans suspect Jo is carring Alex's baby. We'll see if that's the case as Season 13 continues Thursdays at 8 p.m. on ABC.

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Pregnant 'Grey's Anatomy' Star Spoofs Beyonc in Hilarious Video - Moviefone