Category Archives: Human Behavior

Researchers watched the end of an online world, and it was surprisingly civil – Digital Trends

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If we take fiction as a forewarning of fact, then the end times look pretty grim. Corpses border barren roads. Moral codes go out the window. Novels like The Road, video games like Fallout, and films like Children of Men paint the picture of a dog-eat-dog apocalypse in which murder is everywhere and everyone is miserable.

But what if it wont be so bad? Maybe the end of days mean less killing and more Kumbaya?

More: SpaceEngine is like a free No Mans Sky modeled after the real universe

A new study by a team of international researchers has shined a brighter light on armageddon by analyzing player behavior in the last days of the online game ArcheAge. What they found was that, although some players carelessly killed and pillaged, most of them barely changed their behaviors toward each other in the end. Instead, they seemed to give up on themselves.

The idea to study ArcheAge, a massive multiplayer online role playing game (MMORPG), as a proxy for an extreme scenario first emerged when the games developers offered the team of researchers a bunch of data from a closed beta test, in which a select group of players were invited to trial the game prior to launch.

At the researchers disposal were well over 275 million anonymized records from some 81,000 characters.

They kind of just gave us the dataset and said, Hey you want to take a look at this stuff? Jeremy Blackburn, a computer scientist at Telefonica Research and one of the researchers on the project, told Digital Trends. We thought it was a cool opportunity to look at this kind of philosophical or sociological idea in as close to an empirical way as we could come up with.

The dataset was huge. At the researchers disposal were well over 275 million anonymized records from nearly 31,000 accounts during an eleven week period beginning at the end of 2011. The records were divided into 75 different actions for things like combat, trading, and communications. The researchers also had access to the entire chat log.

After crunching the data, Blackburn and his team were surprised by what they found.

It isnt a novel idea to use synthetic worlds as proxies for real world events. In 2006, Edward Castronova published a paper On the Research Value of Large Games in which he claimed that MMORPGs occasionally produce natural experiments in social science: situations that, through no intent of the designer, offer controlled variations on a phenomenon of theoretical interest. With their wealth of data and the commitment from players, these games offer unique insight into real world dynamics in spaces from politics to economics.

In 2010, Dimitri Williams used Castronova as inspiration for what he termed the mapping principle, by which player behavior in games can map human behavior in real life. The comparison is rarely ever one to one but researchers can still use the principle to get an idea about how people might react in a given situation. This method is especially useful for studying extreme situations too dangerous to create in the real world.

Today, researchers use such simulations to study how people act in events like job interviews, natural disasters, emergencies, and now even the end of the world.

To keep its virtual world from spiraling into barbarism, ArcheAge punishes players for anti-social behavior like murder and theft. One of the things that seemed obvious to us then is that nobody would care anymore once the game was about to end, Blackburn said. They would just go crazy and start killing each other. Thats kind of what a lot of people might think would happen in this type of scenario. Its certainly what most apocalyptic fictions depict.

Instead, only a handful of players took up unlawful killings and most of these murderers were churners, players who leave the game early anyway. Overall, churners were much more likely to act out than other players. It seems that churners lose their sense of responsibility and attachment to the game, the researchers wrote. In contrast, those who stay until the end might have some loyalty to the game and thus continue to behave within accepted social norms.

This kind of simulation does not activate the kinds of emotions that would of occur if people witnessed millions or billions of people dying.

Those who stayed also seemed to adopt more positive attitudes as the doomsday clock ticked down, which the researchers revealed through a set of tools used to extract sentiment from the players conversations.

But not all the data was so uplifting. For Blackburn, the most disappointing finding was that players all but gave up on their own development as the end neared. They abandoned their quests and character progression, renouncing the RPG aspect of the game. Its a bit disappointing that people would stop trying to improve themselves, he said.

Though on one level this renunciation is entirely understandable, it also calls into question why the players were even playing in the first place. Perhaps the MMO aspect was more important than the RPG.

In the end, they did seem to be focusing on the social aspect as opposed to taking advantage of all the gameplay systems, Blackburn said. So when it comes down to it, theyre falling back on the underlying principle about what makes these games attractive in the first place. That is, the community.

ArcheAge had five closed beta tests and one open beta test before launch, so acting out even in the end times may have elicited some carry-over consequences between players. And rather sitting in dismay, Blackburn said players seemed to be reminiscing about the fun that they had in this beta or talking about the next one.

Like all studies linking human behavior in simulated worlds to those in reality, this one should be taken in moderation. For one thing, Blackburn and his team are computer scientists, not social scientists. And most of the players partaking in the test were Korean, so the results cant be reliably extrapolated to other cultures although, as Blackburn pointed out, I wouldnt expect North American players to just go crazy killing people either. Then theres the fact that this was just a game, and a beta version at that. It might be comforting to think that people prioritize community in end times but its tough to say what wed do in the face of actual impending doom.

It was a cool opportunity to look at this kind of philosophical or sociological idea in as close to an empirical way as we could come up with.

This kind of simulation does not activate the kinds of motivations and emotions that would of occur if people witnessed millions or billions dying, or had to contemplate their own actual imminent demise, said psychologist Jeff Greenberg, one of minds behind terror management theory, which seeks to explain human behavior amid the realization of the inevitability of death. Its a video game, something people do for fun, and end of the world scenarios are fun to consider and react to within the context of entertainment. [But they] would not be fun in real life.

Blackburn and his team acknowledge that theres only so much to be gained from the research. It reveals a lot about how players react and interact within MMOs but might not be the best model to follow when preparing for armageddon.

We have to be careful, Blackburn said. Murders are not exactly one-to-one mapping. If you kill someone in real life theyre really dead. However, for the basic higher-level questions I think it maps pretty well. Were tempering the fact that these people arent really dead at the end of the closed beta test, just their characters are. So its the best we can do but we have to be careful not to claim its a clear one-to-one mapping.

The researchers have submitted their paper to the 26th International World Wide Web Conference which will be held in Australia next month.

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Researchers watched the end of an online world, and it was surprisingly civil - Digital Trends

Human Behavior Degrees and Majors – Study.com

Ph.D. clinical psychology programs prepare students for careers in psychopathology and psychotherapy research. For this reason, Ph.D. programs tend to emphasize research methodology, including experimental methods and statistical data analysis. Ph.D. students conduct original research under guidance of faculty advisors and write up their results in doctoral dissertations. In addition to research and coursework, doctoral students must also present their results at academic conferences, publish papers in academic journals and complete clinical practica.

Prospective students do not need to hold undergraduate degrees in psychology specifically; however, they must demonstrate that they possess sufficient knowledge of psychology and statistics to succeed in their graduate careers. Relevant undergraduate research experience, though not strictly required, is crucial for admission to a top-ranked Ph.D. program.

Coursework for clinical psychology doctoral programs typically include both descriptive courses and methodology courses. Students gain up-to-date knowledge of specialized topics by taking graduate seminars. Typical courses include:

Graduates of associate degree programs in psychology can pursue entry-level careers in social services, education or mental health services, where they will be supervised by social workers, psychologists, counselors or teachers. The following list includes common career opportunities for individuals who hold associate degrees in psychology.

Those who hold bachelor's degrees in psychology can pursue career options in public relations, human resources, education, research, social services and related fields. Common career options include:

According to the Bureau of Labor Statistics (BLS), (www.bls.gov), as of May 2015, the median annual salary was $39,980 for substance abuse and behavior disorder counselors, $43,190 for mental health counselors and $53,660 for school and career counselors. From 2014 to 2024, the BLS expects 8% employment growth for school and career counselors, 22% growth for substance abuse and behavioral disorder counselors, and 19% growth for mental health counselors.

Projections data released by the BLS indicate that employment of clinical, counseling and school psychologists was expected to increase 20% between 2014 and 2024. The median annual salary of clinical psychologists was $70,580 as of May 2015.

Graduates of Ph.D. programs in clinical psychology can also work as professors at colleges or universities. According to the BLS, employment of professors is expected to increase 13% from 2014 to 2024. The median annual salary of postsecondary psychology teachers was $70,260 as of May 2015.

Licensure requirements for licensed professional counselors vary by state; however, all states require applicants to hold master's or doctoral degrees from accredited institutions. Applicants must also pass one or more licensing exams, such as the National Counselor Exam.

There are four levels of educational options available for those interested in human behavior: associate's degree, bachelor's degree, master's degree, and Ph.D. With each elevation in schooling level brings more involvement in the field, including research, clinical practica, and presentations.

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Human Behavior – CSN

The Department of Human Behavior features faculty that are specialists in their fields, often conducting ongoing research as they teach. While the department focuses on classroom learning, we also offer student clubs in all disciplines, activities and forums on a wide array of topics, and nationally recognized speakers. Each discipline has internship agreements in place with various government agencies so that students can gain practical industry experience to prepare them for life after CSN.

Take a look at our programs and let us know if we can answer any questions.

Current students with declared majors can schedule a counseling appointment HERE.

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Human Behavior - CSN

How Marketers Can Change Customer Behavior by Understanding and Changing Theirs First – MarTech Advisor

Marketing automation technology has been a huge boon to marketers by reducing the cost of reaching customers and exploding the number of customers who may be reached with a message. Those factors also have their well-documented downsides as well, as any targeted buyer with an overwhelmed email in-box would tell you.

But technology has inflicted more insidious damage on the marketing profession as well: its made marketers behave as though theyre lazy.

Many marketers will argue about this after all, theyre just as busy as theyve ever been. But in many cases, its because theyre applying the same approach to a larger set of tasks. They seem busier. They feel busier. But has their contribution to revenue scaled in the same way as their reach, as enabled by marketing automation software? In all but a few cases, no.

Marketers arent really lazy theyve just learned to take shortcuts in specific areas. The most prevalent is the use of marketing automation to blast out messages to ever-larger mailing lists. This is now drop-dead easy, and because of the sheer numbers of messages sent, lead numbers and even sales number have increased.

Open rates, conversions to leads and closed deals are all higher when marketers apply segmentation to their marketing lists and target their messages more precisely. The Direct Marketing Association found that segmented and targeted emails generate 58 percent off all revenue. But, for some reason, many marketers dont do this. Some 42 percent of marketers across all the industries do not send targeted email messages, according to a study by MarketingProfs; only 4 percent use layered targeting, incorporating behavioral data to send relevant, personalized email messages to their audience.

Account-based marketing (ABM) falls victim to the same neglect. Almost two thirds of companies employing an ABM strategy report a revenue increase directly attributable to ABM, according to a Demand Metric study. But only 24 percent of companies are using ABM, according to the same study.

Whats going on here? Do marketers want to avoid success? No. Rather, despite marketers frequent claims that they entered the profession because they want to be creative, marketers have a hard time changing their behaviors, just like people in every other profession.

Sales consultant and expert Jill Konrath studied the phenomena of behavioral change in sales, which includes the adoption of new technology and sales techniques. When salespeople were under stress and under pressure to perform, they seemed to get over their apprehensions about change. Anecdotal evidence of this was visible during the recession of 2008-2011; many sales people entered that period still leery or skeptical about CRM. But as sales became harder to come by, the percentage of salespeople who embraced it spiked.

The salespeople still fighting to make their numbers are not the problem, Konrath said. Paradoxically, its the successful salespeople she was worried about. When youre busting your quota and taking home a hefty commissions check, your motivation to change behavior just isnt there. As a result, these successful salespeople are unwilling to interrupt their current processes, even if it was easily demonstrated that changed behavior or new technologies would yield much greater rewards in the end.

So, how do you get marketing to make changes when they are pulling in leads, making their goals, and contributing to revenue in a way that management acknowledges? Its a tough sell but its a sale that marketing leaders need to make.

First, they need to hammer home the point that marketing is all about change changing customer needs, changing channels for reaching them, changing criteria for success. Remaining fixed in a comfortable spot is no way to react to change.

Second, managers have to articulate the argument for new ways of marketing. Think about technology deployments: without executive buy-in, adoption is difficult to achieve and employees continue to work in ways that theyve become comfortable with. Buy-in from marketing leaders is vital to change behavior patterns, followed by an effort to motivate users that includes a lot of carrot (the opportunity to boost lead quality, close rates and revenue) and a little stick.

Third, marketing leaders need to keep an eye over the horizon for the next change in technology or strategy that might help their company maintain a lead over competitors. Unless leadership does this, itll fall into the same trap many marketers are in today, deceiving itself by believing that whats being done today is good enough and will stay good enough indefinitely.

Marketers use their natural understanding of human behavior to influence potential customers toward a sale. In this era of rapid change, they also need to apply an understanding of our natural resistance to change to influence their own behaviors, and to move more quickly to adopt technologies and strategies that will serve them well in the future.

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How Marketers Can Change Customer Behavior by Understanding and Changing Theirs First - MarTech Advisor

The apocalypse likely won’t turn us into killers, game study says – CNET

When everything hits the fan, the end of the world is more likely to look like a friendly summer campout than an uber-violent scene from "Mad Max" or "The Walking Dead."

At least that's what researchers from a University of Buffalo-led team determined by looking at the in-game actions of over 80,000 players of the massively multiplayer online role-playing game ArcheAge.

Game data shows the end of the world might not be like the carnage of "Mad Max."

The MMORPG allows players to build, trade, fight, farm, explore and much more within a medieval world. The researchers used a closed beta test of the game as a way to study a hypothetical situation we've all thought about, but is impossible to study in real life: what would you do in your final days and hours if you knew the world was coming to an end?

In this case, players were told their virtual world would be destroyed at the end of 11 weeks. Once the game's beta test ended, all the data from the medieval MMORPG was deleted, so the scientists' thinking was that players' virtual actions leading up to the end of the test were a way of studying human behavior in an extreme situation where actions essentially become devoid of consequences and therefore meaningless.

It's obviously a bit of a stretch to compare the end of a beta test to the demise of human civilization, a point the researchers concede.

"We realize that, because this is a video game, the true consequences of the world ending are purely virtual. That being said, our dataset represents about as close as we can get to an actual end-of-the-world scenario," University of Buffalo postdoctoral researcher Ahreum Kang said in a statement. Kang is lead author of the study, which will be presented in April at the International World Wide Web Conference in Australia.

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Gear you need to weather the apocalypse (pictures)

Computer scientists analyzed over 275 million records of player behavior and found an increase in anti-social actions like murder, but only by a small percentage of players.

The researchers categorized players' behavior into activities like partying, combat and home building. While there weren't any other major changes in behaviors toward the end, there was a boost in positive sentiments on the game's chat, with players apparently reaching out to make or reconnect with friends before it was too late.

So if the world ends, we might see more psychos like Negan in "The Walking Dead," but the data shows that even in a virtual apocalypse, we're more likely to turn to friends and loved ones, and even make new friends as oblivion approaches.

"It's kind of like sitting next to a stranger on the airplane," Kang said. "You may keep to yourself during the flight, but as the plane reaches the runway, you strike up a conversation knowing the end is in sight."

Well, actually, I don't know many people who do that. But if I knew the flight was about to end in a crash, I suppose I probably would suddenly be a lot more chatty ... if only in a panicky kind of way.

Solving for XX: The industry seeks to overcome outdated ideas about "women in tech."

Crowd Control: A crowdsourced science fiction novel written by CNET readers.

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The apocalypse likely won't turn us into killers, game study says - CNET

Neuroanatomy and the 21st Century Psychiatrist – Psychiatric Times

During most of medical history, all we knew about the brain was its gross anatomy. Then, in the late 1800s, the brains microscopic cellular structure began to be elucidated. Now, well into the 21st century, we also have remarkable insights into how the brain functions. Still, studying neuroanatomy is viewed as the first step in learning about the brain. Of course, this makes sense.

But, learning neuroanatomy is actually quite difficult, especially if you are a psychiatrist who is returning to this subject after having been away from the topic for some time. Therefore, the idea that one must first learn neuroanatomy can become an obstacle that limits practitioners exposure to many of the more exciting aspects of neuropsychiatry, behavioral neurology, and neuroscience.

In this article I describe the challenges of learning neuroanatomy. Then I tackle the question of what a psychiatric practitioner might get out of being familiar with this material, keeping in mind that, for most psychiatrists, learning neuroanatomy is not an end in itself. Rather, the goal is for the physician to be excitedly engaged in an ongoing process of expanding his or her knowledge about the brain and human behavior. Neuroanatomy is just one complex aspect of this fieldone that may be assimilated over time rather than viewed as a prerequisite.

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Learning neuroanatomy is difficult

What makes learning neuroanatomy difficult? First, in and of itself, neuroanatomy can be dry and boring. (Surely, I am not the only psychiatrist who finds this to be the case.) Yes, I am awed to contemplate how a mere 3 pounds of brain, the consistency of firm pudding, could possibly be the basis of who we are as human beings and also as unique individuals. It is precisely these thoughts that bring me face-to-face with one fundamental problem that many psychiatrists encounter in thinking about neuroanatomy: What does learning about brain structures have to do with what I really want to know? Indeed!

While I am very interested in the neurobiological basis of human experience, it doesnt really matter to me whether, for example, memory consolidation or the processing of fear takes place in a brain structure called A or B. What I want from neuroanatomy are insights into behavior. Given that a persons motivation is key to learning anything, here the psychiatrist encounters the first of many speed bumps on the road to learning neuroanatomy.

What are the other speed bumps? Undoubtedly, for anyone who has even dipped a toe into the sea of neuroanatomy, the following difficulties are likely to be familiar.

1. Neuroanatomical terminology is obscure, often deriving from Greek roots and with no modern referents to help with recall.

2. Neuroanatomical terminology is also confusing. (For example, 3 of the basal ganglia are the caudate nucleus, the putamen, and the globus pallidus. All 3, as a group, may be called the corpus striatum. Sometimes the caudate plus the putamen together are referred to as the striatum. On the other hand, the putamen may be grouped with the globus pallidus and called the lenticular nucleus. This sounds confusing because it is confusing.)

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Neuroanatomy and the 21st Century Psychiatrist - Psychiatric Times

7 psychological concepts that explain the Trump era of politics – Vox

These are strange, unsettling times. And for the past several months, Ive been asking psychologists variations on a basic question: What research can best help us reckon with uncomfortable social and political realities like the rise of Donald Trump, the widening partisan split, the divisiveness that comes with multiculturalism?

More than ever before, people of different ideological backgrounds seem to live in separate universes. One example: In the days after the inauguration, social scientists showed participants photos of Trumps inaugural crowd and Obamas. Those who had voted for Trump were more likely to say Trump had the larger turnout, despite obvious differences in the photos that demonstrated otherwise.

Psychology can help explain these tense times. Old theories, like motivated reasoning, are more clearly true than ever before. And new work has confirmed that humanity still contains its same base instincts of the prehistoric era.

Consider this a primer. Here are seven essential lessons on the hidden forces shaping our views and actions in the Trump era.

If you think I missed something that should be on this list, send me an email: brian@vox.com

One of the key psychological concepts for understanding politics is also one of the oldest.

Its called motivated cognition, or motivated reasoning. And theres no clearer example than in a paper published way back in the 1950s.

The Dartmouth versus Princeton football game of November 1951 was, by all accounts, brutal. One Princeton player broke his nose. One Dartmouth player broke his leg.

Princeton students blamed the Dartmouth team for instigating. The Dartmouth paper accused Princetons. In the contentious debates that ensued about "who started it," psychologists at the two schools united to answer this question: Why did each school have such a different understanding of what happened?

In the weeks after the Princeton-Dartmouth game, the psychologists Albert Hastorf and Hadley Cantril ran a very simple test. Their findings would become the classic example of a concept called motivated reasoning: Our tendency to come to conclusions were already favored to believe.

When they asked students at each of their universities to watch video highlights from the game, 90 percent of the Princeton students said it was Dartmouth that instigated the rough play. Princeton students were also twice as likely to call penalties on Dartmouth than their own team. The majority of Dartmouth students, on the other hand, said both sides were to blame for the rough play in the game, and called a similar number of penalties for both teams. Hastorf and Cantrils conclusion wasnt that one set of fans was lying. Its that being a fan fundamentally changes the way you perceive the game.

The lesson is simple: People are more likely to arrive at conclusions that they want to arrive at, the psychologist Ziva Kunda wrote in a seminal 1990 paper, making the case that motivated reasoning is real and pervasive.

And theres plenty of proof of it today. When Gallup polled Americans the week before and the week after the presidential election, Democrats and Republicans flipped their perceptions of the economy. But nothing had actually changed about the economy. What changed was which team was winning.

Motivated reasoning plays into why people from poor communities were willing to vote for Trump, a candidate whose party is keen to pare back the social safety net and has a proposed a health care bill that will lead to millions more becoming uninsured.

One crucial thing to know about motivated reasoning is that you often dont realize youre doing it. We automatically have an easier time remembering information that fits our world views. Were simply quicker to recognize information that confirms what we already know, which makes us blind to facts that discount it.

None of this psychology is to suggest that people who engage in motivated reasoning are stupid. No, they are just human. For example, a lot of evangelicals voted for Trump because of the simple fact he was the Republican presidential candidate, despite having reason to dismiss him after the Access Hollywood tape where he bragged about sexual assault leaked. Republican is the political team they play on. And that allowed them to find ways to justify their support.

Motivated reasoning can affect anyone, and liberals do it, too. Some are retweeting rogue federal Twitter accounts that have no verification that theyre indeed written by disgruntled federal staffers. At the Atlantic, Robinson Meyer asked Brooke Binkowski, the head of fact-checking website Snopes.com, if fake news targeted toward liberals is on the rise. Of course yes! she said. (See some examples here.)

Lets remember that.

If a group of people have the same, solid grounding in the same facts about politics, then everyone should come to the same conclusions, right? Wrong.

Study after study has shown that this assumption is not supported by the data, says Dietram Scheufele, who studies science communication at the University of Wisconsin.

In fact, studies show the exact opposite: The more informed people are about politics, the more likely they are to be stubborn about political issues.

This concept is related to motivated reasoning, but its important enough to warrant its own consideration. It shows how motivated reasoning becomes especially stubborn and ugly when it comes to politics.

People are using their reason to be socially competent actors, says Dan Kahan, a psychologist at Yale, and one of the leading experts on this phenomenon. Put another way: We have a lot of pressure to live up to our groups expectations. And the smarter we are, the more we put our brain power to use for that end.

In his studies, Kahan will often give participants different kinds of math problems.

When the problem is about nonpolitical issues like figuring out the whether a drug is effective people tend to use their math skills to solve it. But when theyre evaluating something political lets say, the effectiveness of gun control measures the trend is that the better participants are at math, the more partisan they are in their responses.

Partisans with weak math skills were 25 percentage points likelier to get the answer right when it fit their ideology, Ezra Klein explained in a profile of Kahans work. Partisans with strong math skills were 45 percentage points likelier to get the answer right when it fit their ideology. The smarter the person is, the dumber politics can make them.

And its not just for math problems: Kahan finds that Republicans who have higher levels of science knowledge are more stubborn when it comes to questions on climate change. The pattern is consistent: The more information we have, the more we bend it to serve our political aims. Thats why the current debate over fake news is a bit misguided: Its not the case that if only people had perfectly true information, everyone would suddenly agree.

So think of that when you hear politicians or pundits talk shop: They know a lot about politics, but theyre bending what they know to fall in line with their political goals. And they probably dont realize they are doing this and can feel confident in their partisan conclusions because they feel well informed.

Theres a reason why we engage in motivated reasoning, a reason why facts often dont matter: evolution.

Critical thinking and reasoning skills evolved because they made it easier to cooperate in groups, Elizabeth Kolbert explains in a recent New Yorker piece. Weve since adapted these skills to make breakthroughs in topics like science and math. But when pressed, we default to using our powers of mind to get along with our groups.

Psychologists theorize thats because our partisan identities get mixed up with our personal identities. Which would mean that an attack on our strongly held beliefs is an attack on the self.

The brains primary responsibility is to take care of the body, to protect the body, Jonas Kaplan, a psychologist at the University of Southern California, says. The psychological self is the brains extension of that. When our self feels attacked, our [brain is] going to bring to bear the same defenses that it has for protecting the body.

Its like we have an immune system for uncomfortable thoughts.

Recently, Kaplan has found more evidence that we tend to take political attacks personally. In a study recently published in Scientific Reports, he and collaborators took 40 self-avowed liberals who reported having deep convictions, put them inside in a functional MRI scanner, and started challenging their beliefs. Then they watched which parts of the participants brains lit up.

Their conclusion: When the participants were challenged on strongly held beliefs, there was more activation in the parts of the brain that are thought to correspond with self-identity and negative emotions.

Theres a dynamic playing out in the current health care debate, and in health care debates of ages past. Liberals make their arguments for expanding coverage in terms of equality and fairness (i.e., everyone should have a right to health care), while conservatives make their case grounded in self-determination (i.e., the government shouldnt tell me how to live) and fiscal security (i.e., paying for health care will bankrupt us all).

According to a psychological theory called moral foundations, its no surprise that these arguments fail spectacularly at changing minds.

Moral foundations is the idea that people have stable, gut-level morals that influence their worldview. The liberal moral foundations include equality, fairness, and protection of the vulnerable. Conservative moral foundations favor in-group loyalty, moral purity, and respect for authority.

These moral foundations are believed to be somewhat consistent over our lifetimes, and they may have a biological basis as well. (Theres some fascinating experimental work that shows that conservatives are more excited as measured by perspiration by negative or alarming images.)

Moral foundations explain why messages highlighting equality and fairness resonate with liberals and why more patriotic messages like make America great again get some conservative hearts pumping.

The thing is, we often dont realize that people have moral foundations different than our own.

When we engage in political debates, we all tend to overrate the power of arguments we find personally convincing and wrongly think the other side will be swayed.

On gun control, for instance, liberals are persuaded by stats like, "No other developed country in the world has nearly the same rate of gun violence as does America." And they think other people will find this compelling, too.

Conservatives, meanwhile, often go to this formulation: "The only way to stop a bad guy with a gun is a good guy with a gun."

What both sides fail to understand is that they're arguing a point that their opponents may be inherently deaf to.

In a study, psychologists Robb Willer and Matthew Feinberg had around 200 conservative and liberal study participants write essays to sway political opponents on the acceptance of gay marriage or to make English the official language of the United States.

Almost all the participants made the same mistake.

Only 9 percent of the liberals in the study made arguments that reflected conservative moral principles. Only 8 percent of the conservative made arguments that had a chance of swaying a liberal.

No wonder why its so hard to change another persons mind.

Nour Kteily, a psychologist at Northwestern University, conducts research on one of the darkest, most ancient, and most disturbing mental programs encoded into our minds: dehumanization, the ability to see fellow men and women as less than human.

Psychologists are no strangers to this subject. But the prevailing wisdom has been that most people are not willing to admit to having prejudice against others.

Wrong.

In Kteilys studies, participants typically groups of mostly white Americans are shown this (scientifically inaccurate) image of a human ancestor slowly learning how to stand on two legs and become fully human. And then they are told to rate members of different groups such as Muslims, Americans, and Swedes on how evolved they are on a scale of 0 to 100.

Many people in these studies give members of other groups a perfect score, 100, fully human. But many others give others scores putting them closer to animals.

With the Ascent of Man tool, Kteily and collaborators Emile Bruneau, Adam Waytz, and Sarah Cotterill found that, on average, Americans rate other Americans as being highly evolved, with an average score in the 90s. But disturbingly, many also rated Muslims, Mexican immigrants, and Arabs as less evolved.

We typically see scores that average 75, 76, for Muslims, Kteily says. And about a quarter of study participants will rate Muslims on a score of 60 or below.

People who dehumanize are more likely to blame Muslims as a whole for the actions of a few perpetrators. They are more likely to support policies restricting the immigration of Arabs to the United States. People who dehumanize low-status or marginalized groups also score higher on a measure called social dominance orientation, meaning that they favor inequality among groups in society, with some groups dominating others.

And, in a study, blatant dehumanization of Muslims and Mexican immigrants was strongly correlated with Trump support and the correlation was stronger for Trump than any of the other Republican candidates.

In the lead-up to the 2016 election, fear seemed to be everywhere.

After the terrorist attacks in Paris and Brussels, Donald Trump and conservative allies redoubled their promises to make borders more secure and ban whole religious groups from the country. Trumps rhetoric often underscored an us-versus-them mentality illegal immigrants from Mexico were raping our people; countries like China were destroying us on trade.

A lot of new psychological evidence suggests that stoking peoples racial and demographic fears helped Donald Trump win votes.

Negative, scary information is almost always more sticky and memorable than positive information

One of those studies explored the question of what white people feel when they are reminded that minorities will eventually be the majority. And it found that they begin to feel less warm toward members of other races. A more recent experiment showed that reminding white people of this trend increased support for Trump.

What this doesnt mean is that all white people harbor extreme racial animus. It means fear is an all-too-easy button for politicians to press. We fear unthinkingly. It directs our actions. And it nudges us to believe the person who says he will vanquish our fears.

People who think of themselves as not prejudiced (and liberal) demonstrate these threat effects, says Jennifer Richeson, a leading researcher on racial bias.

Theres also this fact to contend with: Negative, scary information is almost always more sticky and memorable than positive information. Negative events capture attention and information processing more readily, elicit strong emotions more easily, and are more memorable, psychologists Daniel Fessler, Anne Pisor, and Colin Holbrook, wrote in a recent study.

They showed participants 14 plausible but false statements, like Kale contains thallium, a toxic heavy metal, that the plant absorbs from soil. Some of the statements, like the one above, implied a warning (dont eat Kale!), others were positive, like Eating carrots results in significantly improved vision.

Participants often found the threatening statements more credible than the non-threatening one, and this was especially true among more conservative participants (and especially true for social conservatives, as compared to fiscal conservative). This is not because conservatives are more gullible. Its because they tend to be more vigilant.

Savvy politicians understand this, and craft messages that stoke that innate vigilance (whether concern is warranted or not). Its hard to blame people for being afraid of threats. Its just in our nature. But you can blame politicians who prey on it.

Other researchers have arrived at similar findings.

Last year, Willer and Feinberg published a paper that found that racial attitudes predicted support for the conservative Tea Party movement. In one study, they showed participants an artificially darkened portrait of President Barack Obama to maximally remind participants hes African American. White participants shown the darkened photo were more likely to report they supported the Tea Party relative to a control condition, the study reported.

Similarly, they found that reminding study participants about a coming minority-majority America made them more likely to support the Tea Party platform.

In the 1960s, Stanford psychologist Albert Bandura showed how easy it is to teach kids to act violently by showing them an adult acting violently.

In this famous experiment, Bandura showed young children between 3 and 6 years old a video of an adult wailing on an inflatable bobo doll (see in the video below). Other children in the study did not see an adult behaving aggressively to the doll.

And sure enough: The kids who saw the aggressive behavior were more aggressive themselves when playing with the doll later on.

Its a simple experiment with a simple conclusion: As humans, even at an early age we learn whats socially acceptable by watching other people.

Lately, weve been witnessing an unsettling number of brazen hate crimes and vandalism against Muslim and Jewish institutions. Its hard to directly link these crimes to the charged political climate. But like Banduras experiment, theres evidence that social norms against prejudice change when people in power start talking and behaving badly.

Some psychologists think Trumps rhetoric and the rise of the alt-right movement that supported him are similarly encouraging people with prejudicial views to act upon them.

I dont think Trump created new prejudices in people not that quickly and not that broadly what he did do is change peoples perceptions about what is okay and what is not okay, University of Kansas psychologist Chris Crandall says.

Recently Crandall and his student Mark White asked 400 Trump and Clinton supporters to rate how normal it is to disparage members people of various marginalized groups like the obese, Muslims, Mexican immigrants, and the disabled both before the election and in the days after.

Both Clinton and Trump supporters were more likely to report it was acceptable to discriminate against these groups after the election. For Trump to say the disparaging things he said during the campaign, and then be rewarded for them, sent a powerful sign.

It took away the suppression from the very highly prejudiced people, Crandall said. And those are people acting.

These results are preliminary (i.e., not yet published in a journal), but theyre reflective of the established literature: Exposure to misbehavior simply makes it more acceptable.

Heres one example. In 2004, sociologists Thomas Ford and Mark Ferguson found that exposure to a racist or sexist joke increased tolerance of further discrimination in people who held prejudicial views. Hearing the off-color joke, they write, Expands the bounds of appropriate conduct, creating a norm of tolerance of discrimination.

Theres still many more questions psychologists want to answer about this political age. Its not enough to define problems in prejudice and reasoning, psychologists are also seeking to solve them. But many answers are still out of reach.

Psychology has been called the hardest science because the human mind comes with so many messy inconsistencies that even the top researchers can get tangled up in. It can take decades to establish a psychological theory, and in just months, new evidence can tear it down. Despite its flaws, psychology is still the best scientific tool we have to understand how human behavior shapes the world.

There are a lot more concepts in psychology that can help us understand whats going on in the world of politics. Here are a few more worth learning about.

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7 psychological concepts that explain the Trump era of politics - Vox

A&M brings chemistry road show, virtual reality to SXSW – Texas A&M The Battalion

Among the dozens of displays, interactive events and panels available to participants of South by Southwest last week, the Aggies stole the show with seven activations highlighting work from across the university.

South by Southwest is a globally recognized festival which draws together interactive, film and music industries, attracting tens of thousands each year. This year Texas A&M took over the Hotel Van Zandt, filling it with displays such as a chemistry road show, a virtual reality display combining art with technology and an Aggies Invent competition.

Amy B. Smith, senior vice president and chief marketing and communications officer at Texas A&M, said she felt A&Ms mission at South By Southwest was successful.

A definite yes on building awareness and enhancing reputation by showcasing student and faculty work in a very futuristic manner, Smith said. Time will tell on our third goal: To grow the number of Fortune 500 companies hiring our students. There were many companies present who saw our exhibits and feedback was tremendous.

Marco Palma, associate professor and extension economist with the Human Behavior Laboratory, and Steven Woltering, assistant professor and Director of the Neurobiological Lab for Learning and Development, were two of the members of a four-member group called The human lab: Revealing the emotional brain, which demonstrated how they connect brainwaves and track eye movement and facial expressions to determine a persons choices.

Woltering said each of the members of the panel emphasized the possible application of biometrics in different fields.

My presentation aimed to show how biometrics can revolutionize the field of education in the future, Woltering said. I wanted the audience to know about a new initiative at the College of Education called the Neurobiological lab for Learning and Development (NLD) which aims to bridge recent advances in neurobiology and apply them in an educational context.

Palma said he was excited to see the variety of events A&M at South by Southwest and enjoyed the experience of participating.

It was great to have the opportunity to share our vision for the Human Behavior Laboratory, Palma said. We hope to be able to engage with faculty and students interested in using this technology in their research and outreach efforts.

Smith said she hopes to eventually bring A&M back to South by Southwest.

It makes sense to go back, Smith said. The event is global but based nearby. It is attended by corporations who hire our students, media who can spread the word about what we do, venture capital investors and government agencies who provide grants.

Smith said A&Ms participation in South by Southwest is part of a bigger picture.

This is about telling the story of the amazing things that Texas A&M students and faculty do, Smith said. SXSW participation was just a small step. There is more to come born in the minds of scholars who may be reading this now and who will be featured next year.

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A&M brings chemistry road show, virtual reality to SXSW - Texas A&M The Battalion

EU Psychology Department invites children, adults to explore the brain – Edinboro University

March 20, 2017

Despite weighing only 3 pounds, the human brain contains more than 100 billion nerve cells and is the most complex gadget in nature.

Your brain reminds you where you live, helps you taste and hear, and keeps your heart beating. But do you know the best way to take care of your brain? If youre looking for the answer, you might want to visit the Millcreek Mall on Saturday, March 25.

The Edinboro University Psychology Club and the Psychology Department will hostBrain Awareness Day from 11 a.m. until 3 p.m. in the Widget Kidz Zone. Field experts and university students will be on hand to answer this question and more.

Many people come to the mall specifically to do our activities, but a very large number of attendees are people of all ages who happened to be shopping and stop by our event, said Dr. Peter McLaughlin, Edinboro University psychology professor and organizer of the event. Kids learn about their senses through illusions and try different activities that demonstrate how their brains work.

Children from the elementary level through high school can participate in the free events, which feature games, activities and yes candy, while learning about how the brain works. As part of the fun, children will join a dozen EU psychology majors to make candy neurons while discovering different parts of the brain cell. By solving a maze in a mirror, children can also test their motor memory skills. Brainy the Robot, the official mascot, will be interacting with students to associate brain activity with behavior.

This year, we're excited to have added equipment that can show people the electrical potential in their own brains and muscles, McLaughlin said.

Middle school and high school-age students will challenge their own brains through a series of optical and auditory illusions. Children and adults will also receive goodie bags filled with information about mental and brain health and how to stay sharp as you get older.

The goal of Brain Awareness Day is to increase understanding of the brain with relation to behavior, inspire careers in neuroscience, improve awareness of mental health issues and promote healthy lifestyles.

McLaughlin said the event also provides service learning for Edinboro students studying to become psychologists.

It's a big task, but Edinboro students are always up to it, said McLaughlin, who is a member of the Society for Neuroscience and a past Edinboro University Scholar of the Year. Not only do they jump at the chance to interact with the public especially children but there's no better-trained group. EU has given them the understanding of how the brain relates to human behavior, and they have been trained in the research methods we use to learn these things.

Founded in 2009, Brain Awareness Day at the Millcreek Mall attracts nearly 300 visitors each year, McLaughlin said. This is a crucial step in bringing awareness of brain science to the public.

The brain is unique, he said. It truly is who we are, and its so important to keep it healthy. Its also crucial for the public to be aware of how brain research improves lives.

The worldwide Brain Awareness Week connects scientists and educators with families, schools and communities. This years campaign was March 13-19. With participating Edinboro students on Spring Break during that week, their Brain Awareness Day event was switched to March 25.

The Dana Alliance for Brain Initiatives launched the global program to raise awareness of the benefits of brain research. The week of activities and presentations is co-sponsored by the Society for Neuroscience.

For more information about Brain Awareness Day activities at the Millcreek Mall, contact McLaughlin at (814) 732-1787 or visit the Brain Awareness Day at the Millcreek Mall Facebook page.

Brain Awareness Day is part of the Edinboro University 2017 Academic Festival. For a complete schedule, visit http://www.edinboro.edu/academicfestival.

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EU Psychology Department invites children, adults to explore the brain - Edinboro University

Go inside an abandoned Iowa prison full of beauty, sadness – DesMoinesRegister.com

This is a 360 video experience. Use your mouse or the arrow keys on your keyboard to see the entire 360 view.

Take a 360-degree video tour inside the former Iowa State Penitentiary at Ft. Madison with Ret. Lieutenant Judy Milks. Brian Powers/The Register

Judy Milks worked as a lieutenant at the now closed Iowa State Penitentiary at Fort Madison for 16 years. She was the prison's first female lieutenant. Here she poses for a photo in the prison's gym.(Photo: Brian Powers/The Register)Buy Photo

FORT MADISON, Ia. Leonard Harveyspent a lot of time in the dark, narrow crevice behind inmate cells. It was a favorite tactic of unruly inmates to plug a toilet and flood their cell. Harvey, plant operations manager at the Iowa State Penitentiary,navigatedthe walkway behind the cell to get at the plug. When aninmate heard the pipe uncapped, he flushed and sent fluidsflying, usually on a new hire who didn't know better.

This was worse than getting spit at, another inmate favorite.

Lacking freedom, they used body fluids as weapons.

The stories of darkness and mystery are rich at the oldprison, its first stones laid before Iowa was a state. At lastit sits entirely empty, themedical wing closed a couple weeks ago, leaving it a relic of human behavior and structures to correct it. And now a group is trying to save it.

Only wind whips through the prison yard where the most violent of criminals at the maximum-security fort once did sit-ups inside chain-link exercise cages. Stone walls surround the vast emptiness, razor wire shining in the sun, and corner battlement towers are vacant of trained weapons specialists who for 178 years watched inmates below.

Here, near the banks of the Mississippi River in Fort Madison, a historical group of structures begins its deterioration while the state pays $1,000 a day to keep the utilities running and its grounds secure.

Some inmates housed in the new prison for men that opened in 2015 would love to see the old hellhole crumble down, said Judy Milks, a retired prison lieutenant who was part of a group to take us inside the walls last week.

She does not.There is too much history here in the structures, some dating to 1839 andon the National Register of Historic Places, too many stories of inmates and guards who lived, worked and died in what was the nation's oldest continuously operating prison.

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Milks is part of the nonprofit Historic Iowa State Penitentiary, a group that is trying to save the prison and potentially create a museum andtourist attraction as they have in prisons in other states.

Somebody needs to come along with some money to do it. So far that isnt happening.

As we venture into the nooks and crannies of a place that might give some people the willies, its as if the last renters had just upped and moved out, leaving toilet paper rolls on metal bunks and scrawled messages on cell walls.

This was their whole world, Milks said. They never got outside these walls, unless they went to Iowa City for medical care.

The new place has no stories, added Patti Wachtendorf, who started work here in her 20s and was named the penitentiarys first female warden in 2017.

This old place has stories, she said. I can almost hear them walking around, all the noises.

Words scribed into a cell wall at the closed Iowa State Penitentiary at Fort Madison.(Photo: Brian Powers/The Register)

The first exterior limestonewall of ancient cell block17 has grown light with age. Back in 1839, prisoners helped construct it, and guards dug holes in the ground for them to sleep at night, said Jean Peiton, a volunteer with the nonprofit, whose mission is to save the prison for education, economic and historical purposes.

At the time, new incarceration methods were spreading nationwide, called the Auburn system. Instead of prisoners being held in large rooms before paying a fine or facing flogging or execution, the system was designed to reform prisoners with strict habits, silence and discipline while separating them into private cells at night.

A four-tiered block of cells center the stone walls, flanked by a cement walkway called a range, which correctional officers patrolled, often ducking thrown objects and insults. Most cells are roughly six feet wide, twice as long, and contain a solid metal bed frame attached to the floor and walls, a sink, toilet and two metal plates attached to the wall that act as a desk and chair.

On the toptier, another cell became famous among guards. A prisoner had painted a large frog around a sink inits open mouth. New guards were often told to find the frog to really know the prison.

New officers were often told they have to find the lizard and the frog at te closed Iowa State Penitentiary at Fort Madison on Wednesday, March 8, 2017, in Fort Madison. The lizard was built into an exterior wall in one of the original buildings and the frog was painted by an inmate in their cell.(Photo: Brian Powers/The Register)

Behind the block of cells is a metal utility walkway where Harvey did his plumbing. Wachtendorf said correctional officers used to quietly stand back there and listen to inmates talk. You can learn a lot, she said.

To the east of the oldest structureare cell blocks 18, 19 and 20, built in the Romanesque Revival style from 1913 to 1942, listed on the National Register of Historic Places.

Historically significant structures that are owned by the state must be maintained, per Iowa Code. Tearing them down may be difficult.

The nonprofits first step in its preservation is an environmental assessment that costs from $120,000 to $180,000 before deciding what buildings could be used for ahistorical attraction, education and even small business opportunities.

The group has asked the state to fund it. With budget shortfalls at the state and the Iowa Department of Corrections, Wachtendorf said the money just isnt there.

But we need to preserve this history, she said.

Entering cell block 19, Milks had visions of her past work life here.

One of the old cell blocks at the closed Iowa State Penitentiary at Fort Madison.(Photo: Brian Powers/The Register)

It was bedlam, she said. I liked the excitement.

They called them cons for a reason. I was 50 when I started; Im 70 now. They thought they could get something over on me. Being around a while, they couldnt. Its the only way you got respect around here.

She had to quit looking up their crimes.

Baby rapers, mom killers. I had one inmate who took his mother out to eat and then killedher, she said. He loved to talk about it.

The stories behind the historical walls tell not only of correctional methods but those of men and their crimes, the group said. The old timers who lived half a century here and died. The communities that formed within the walls. The practice of religion and the moments of human decency that accompanied the deviant behavior.

Thats why Mark Fullenkamp is involved. The web director at the University of Iowa grew up in Fort Madison. His mom worked at the prison and ordered the last hanging rope in 1963. When he knew it would soon close, he toured the facility and found old wooden boxes filled with glass-plate negatives of prison mugshots dating back 150 years. He has tirelessly embarked on a preservation of those mug shots ever since, as well as compiling written and oral histories of the inmates.

Photo negatives create snapshot of prison's past

The reverse of the decades-old negative at right produced the image above of an Iowa inmate. Mark Fullenkamp has inverted and digitized more than 11,200 glass-plate negatives.(Photo: Special to the Register/Mark Fullenkamp)

The group has studied preservation efforts at penitentiaries in Pennsylvania, Missouri and Ohio. The old Mansfield, Ohio, prison has been a popular attraction because of the movie The Shawshank Redemption. Others, such as the prison in Jefferson City, Mo., have used ghost tours to help make money to maintain it.

The ghost hunters are all after them, Fullenkamp said. They show up at meetings with T-shirts from paranormal groups.

None in the group want to go down that road.

You have a lot of families of people who lived here or who were victims of the people who lived here, so we need to do it respectfully, Wachtendorf said. People died here. People lived here. This isnt a joke.

As we exit the cell block, toilet paper balls are still stuck 10 feet high on the walls across from the cells. Prisoners had wet them or peed on them to toss on the walls, a sort of mummified parting message to the old place.

The exercise cages at the closed Iowa State Penitentiary at Fort Madison.(Photo: Brian Powers/The Register)

Into the next cell block, 20, we stand inside a tight cell. Even without the front barsclosed, the walls close in quickly.

On one wall, an inmate had painted the Hawkeyes logo of the University of Iowa. This is where Milks stands to tell her stories.

She had to call for forced cell extractions byofficers with shields and stab-proof gear. She had to take down a man who had hanged himself.

The inmates took to calling her Eva Gabor when I was 50 pounds lighter and 20 years younger, she said. She got sick of it because every time she came on the range, they all started whistling the theme from Green Acres, an old TV show Gabor starred in. One day, she demanded they call her Phyllis Diller, a comic and actor popular in the 1960s that only the old lifers knew. Somehow it stuck.

She could get along with them with BS and not taking crap. One day when an inmate in a top tier began yelling brutal sexual insults at her, she walked to the middle of the range in full view of the cells, spread her arms wide and leaned back to yell with a wicked smile: Now this is prison!

They all laughed, even the guy yelling the insults, she said.

God I love this place. Isnt it awful?

In the theater, Fullenkamp said he recently found a receipt for what he considers the last movie shown there, Death Games, about an inmate using martial arts to clean up a corrupt prison. More importantly, the Art Deco seatsand historical nature of the 1930s-era U-shaped structure that also housed the chow hall are in peril.

The theater sits silent in an 1930s-era building that was damaged in a 2015 storm.(Photo: Special to The Register)

Its deteriorating with a roof problemand window damage from a 2015 storm.

The group Preservation Iowa has the penitentiary on its 2017 list of most endangered properties.

The city doesnt want it, the state doesnt want it, but people in these rust belt towns need something, Fullenkamp saidof one of Iowas most economically struggling counties (Lee). I think we are opening minds. At first, people said you cant do anything with that place. Then you see them thinking about it.

Go into a bar around here at 1 a.m., added Harvey, you hear all kinds of ideas.

Historical photographs tell many stories. Fullenkamp has ideas of projecting inmates historical photographs on cell walls with an audio oral history for tour groups. There are stories of the 1981 riot, when inmates took over the prison, orthe 2005 escape, when two inmates fashioned a makeshift rope out of upholstery fabric and used to it climb over razor wire and leap from the stone walls, only to be captured later in nearby states.

There are the hanging gallows, right on the southeast corner of the prison walls, where Fullenkamp saw the photo of ahangmans lowered head as he preparedan execution.

A crowd gathers at the Iowa State Penitentiary at Fort Madison before the Nov. 24, 1922, hanging of Orrie Cross, who had slain Des Moines grocer George Fosdick.(Photo: Register file photo)

We stand there quietly looking at the cornerwhere people far and wide came, even onriver boats,to watch men hang.

Its the unknown, Peiton said of the appeal inside these walls. Wondering how one survives in little cages. The vast aura of despair and occasional enlightenment of the men who lived here.

A section of the now closed Iowa State Penitentiary at Fort Madison that was once used for hangings .(Photo: Brian Powers/The Register)

The ring of an old sweat lodge that native Americans used outside the chapel attests to past hopes. Those inmates, said the prison officials and preservationist on the tour, were not always the monsters portrayed in film. They could be normal, absentdrugs or alcohol, or with medication for a mental illness.

I stood there talking to these guys like Im talking to you,Harvey said. Its not like on TV, all those popular prison shows now. But I have to admit, I go home and watch them, and Im in here living it every day. Doesnt make sense.

Many of the old inmates who fiercely protected their routines, playing dominoes on the tables aside the gymnasium floor, have passed on. The young guys who played basketball have staked out their territories in the new prison.

All thats left here is a lot of emptiness, not a sound for the first time in 178 years.

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Go inside an abandoned Iowa prison full of beauty, sadness - DesMoinesRegister.com