Category Archives: Human Behavior

Wilkinson: The history of personality theory – The Ledger

By Dr. Berney Wilkinson Ledger correspondent

Although he takes a bad rap on late night TV and he is roundly criticized by many in the profession, it is good to stop once in a while to give Freud the respect he deserves. He was, for example, the first to argue that children were not just little adults who didnt know how to act and talk. Thankfully (at least for kids) he taught us that they are still a work in progress, and that we shouldnt expect children to think like or behavior like adults. Likewise, he was the first to offer a unified theory of personality. Prior to Freud, we relied on religion and philosophy to explain human behavior. Freud gave us a biological and more human explanation. And while he may have been wrong about some things and only partially accurate about some others, he gave the foundation on which all other personality theory is built. Simply put, your personality is who you are and why you act and react the way you do. Your personality forms the foundation and provides the lens through which you perceive, interpret, and interact with the world around you. And while it explains why we do the things we do, our personality generally functions in the background. Thus, while we can often identify certain personality traits in others, we sometimes have a difficult time identifying our own. We are who we are, and we generally assume that other normal people are exactly the same. Personality is rooted in our biology. If you are a parent, for example, you were able to identify your childs temperament from very early infancy. Whether easy or difficult, that early appearing temperament formed the foundation from which personality develops. What we build on that foundation, though, is based in large part on our experiences. If a child is nurtured, develops a secure attachment, and has his or her needs met early in life, the child develops a healthy and safe view of the world. Conversely, if a child is neglected, abandoned, or abused, the child is at increased risk for developing a suspicious, fear-based, or even angry world view. Since Freud first wrote about personality, theorists have developed numerous organizing schemes to describe personality. Currently, most professionals refer to the Big Five theory of personality. The Big Five consists of five dimensions of personality that include Extraversion, Openness to Experience, Conscientiousness, Agreeableness, and Neuroticism. Extraversion refers to the extent to which you direct your energy and focus to the outside world. Openness to Experience is related to the manner in which you actively seek new and interesting experiences. Conscientiousness explains your degree of organization, motivation, and self-discipline. Agreeableness refers to your interactions with others. Neuroticism identifies how prone a person is to psychological distress. Together, these five traits help to offer an understanding and appreciation of how individual manage their world and make decisions. It is important to keep in mind that while this Big Five model helps explain typical personality traits, it does not offer an adequate basis for a discussion on personality disorders. The latter are extreme or pathological variations in personality that can exert a negative influence and impair a persons ability to function. And that is a discussion for another time. For now, remember that who you are is rooted in an intricate combination of biology and experience. And that our understanding of this critical aspect of ourselves comes from one of the fathers of psychiatry, Dr. Sigmund Freud.

Dr. Berney, a licensed psychologist with Psychological Associates of Central Florida in Lakeland, is a national speaker and the co-author of "Handbook for Raising an Emotionally Healthy Child." You can hear Dr. Berney on his podcasts, "The Mental Breakdown and The Paedeia Education Podcast on iTunes.

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Wilkinson: The history of personality theory - The Ledger

Conflicts of Interest: Are Humans Inherently Selfish? – Live Science

President Donald Trump signed an executive order withdrawing the U.S. from the Trans-Pacific Partnership on Jan. 23, 2017.

President Donald Trump has been dogged by questions about conflicts of interest. He has declined to divest himself of his assets or put them in a blind trust, as is customary for presidents, news reports say. He has tweeted in defense of his daughter's clothing line. And taxpayer money may go toward the Department of Defense leasing space in Trump Tower the president's property to remain close to the president when he is in Manhattan, CNN recently reported.

At the heart of any conflict-of-interest situation is the question of whether to act in your own best interest or do what is best for the greater good. Trump's issues might make a cynic shrug. After all, don't we all look out only for ourselves?

Psychological research suggests the opposite: that self-interest is far from people's primary motivation. In fact, humans are prone to act for the good of the group, many studies have found.

"In the past 20 years, we have discovered that people all around the world are a lot more moral and a lot less selfish than economists and evolutionary biologists had previously assumed, and that our moral commitments are surprisingly similar: to reciprocity, fairness and helping people in need, even if acting on these motives can be personally costly for a person," Samuel Bowles, an economist at the Santa Fe Institute and author of "The Moral Economy: Why Good Incentives Are No Substitute for Good Citizens" (Yale University Press, 2016), wrote in an email to Live Science. [No 'I' in Team: 5 Key Cooperation Findings]

Philosophers have been arguing about whether people are inherently selfish since there has been such a thing as philosophers. In Plato's "Republic," Socrates has a discussion with his older brother Glaucon in which Glaucon insists that people's good behavior actually only exists for self-interest: People only do the right thing because they fear being punished if they get caught. If human actions were invisible to others, Glaucon says, even the most "just" man would act purely for himself and not care if he harmed anyone in the process.

It's the sort of argument that might have appealed to Thomas Hobbes, the 17th-century English philosopher famous for saying that the natural state of man's life would be "nasty, brutish and short." According to Hobbes, humans must form social contracts and governments to prevent their selfish, violent tendencies from taking over.

Not all philosophers have agreed with this dour point of view, however. Philosopher John Locke, for example, thought that humans were inherently tolerant and reasonable, though he acknowledged humanity's capacity for selfishness.

So what does the science say? In fact, people are quite willing to act for the good of the group, even if it's against their own interests, studies show. But paradoxically, social structures that attempt to give people incentives for good behavior can actually make people more selfish.

Take a classic example: In 2000, a study in the Journal of Legal Studies found that trying to punish bad behavior with a fine backfired spectacularly. The study took place at 10 day care centers in Haifa, Israel. First, researchers observed the centers for four weeks, tracking how many parents arrived late to pick up their children, inconveniencing the day care staff. Next, six of the centers introduced a fine for parents who arrived more than 10 minutes late. The four other centers served as a control, for comparison. (The fine was small but not insignificant, similar to what a parent might have to pay a babysitter for an hour.)

After the introduction of the fine, the rate of late pickups didn't drop. Instead, it nearly doubled. By introducing an incentive structure, the day cares apparently turned the after-school hours into a commodity, the researchers wrote. Parents who might have felt vaguely guilty for imposing on teachers' patience before the fine now felt that a late pickup was just something they could buy. [Understanding the 10 Most Destructive Human Behaviors]

The Haifa day care study isn't the only one to find that trying to induce moral behavior with material incentives can make people less considerate of others. In a 2008 review in the journal Science, Bowles examined 41 studies of incentives and moral behavior. He found that, in most cases, incentives and punishments undermined moral behavior.

For example, in one study, published in 2000 in the journal World Development, researchers asked people in rural Colombia to play a game in which they had to decide how much firewood to take from a forest, with the consideration that deforestation would result in poor water quality. This game was analogous to real life for the people of the village. In some cases, people played the games in small groups but couldn't communicate about their decisions with players outside their group. In other cases, they could communicate. In a third condition, the players couldn't communicate but were given rules specifying how much firewood they could gather.

When allowed to communicate, the people in the small groups set aside self-interest and gathered less firewood for themselves, preserving water quality in the forest for the larger group as a whole. Regulations, on the other hand, had a perverse result over time: People gradually began to gather more and more firewood for themselves, risking a fine but ultimately putting their self-interest first.

"People look for situational cues of 'acceptable behavior,'" Bowles said. "Literally dozens of experiments show that if you offer someone a money incentive to perform a task (even one that she would have happily done without pay), this will 'turn on' the 'What's in it for me?' way of thinking, often to such an extent that the person will perform less with the incentive than without."

Though cooperation is ingrained in the human psyche to some extent, it's also obvious to anyone who has worked on a team that not everyone approaches group activities with the same attitude. An increasing focus on individual differences in humans reveals that some people tend to cooperate more than others.

"It has been known for quite a while that people differ quite a lot, and they differ in all kinds of behavioral tendencies," said F.J. Weissing, a theoretical biologist at the University of Groningen in the Netherlands. "But when people conducted experiments, they typically looked at the average behavior and not so much at the variation between subjects." [Top 10 Things that MakeHumansSpecial]

That variation among subjects turns out to be quite important. In 2015, Weissing and his colleagues published a paper in the journal PNAS in which they allowed people to play a game where they could choose to seek out either information about the choices of other players, or information about how successful those other players were. People were remarkably consistent about the kind of information they sought, the researchers found: Two-thirds always asked for the same kind of information, whether they preferred information about choices or success.

Then, the researchers split people into groups based on which information they preferred, with some groups comprising only people who liked choice information, some groups made up of only people who liked success information, and some mixed. These groups then played games in which cooperation benefited everyone, but a selfish strategy could elevate an individual's fortunes while hurting the group.

People who fixated on the success of their teammates were more likely to behave selfishly in these games, the researchers found. This finding shows that this strategy comparing others' successes and failures prompts people to engage in behaviors focused on their own gain, the researchers said.

In contrast, people who focus on how the rest of the group is acting, regardless of individual successes, might be more prone to working together, the researchers said.

Both cooperation and selfishness may be important behaviors, meaning that species may be most successful if they have some individuals that exhibit each behavior, Weissing told Live Science. In follow-up experiments that have not yet been published, he and his colleagues have found that in some economic games, mixed groups perform far better than groups made up only of conformists or only of those who look out for themselves. [7 Thoughts That Are Bad for You]

Very fundamental physiological differences between people may be at the root of these different social strategies, Weissing said, including differences in hormone levels and organization of the central nervous system. However, he agreed that situational factors can subtly push people toward cooperation or self-interest. More realistic studies of cooperative and selfish behavior are needed, he said.

"In real life, cooperation looks very, very different from these very, very simplified lab contexts," Weissing said. "And the dominant factor is not really money, but something else. I think that makes quite a difference."

Original article on Live Science.

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Conflicts of Interest: Are Humans Inherently Selfish? - Live Science

Canine behavior expert to speak on human-animal connection – OSU – The Lantern

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Dr. Patricia McConnell is set to speak on Thursday at the Ohio State Veterinary Medical Center Auditorium. Credit: Courtesy of Patricia McConnell

Applied animal behaviorist Patricia McConnell will promote her new memoir, The Education of Will, and inform the public on emotional connections between animals and humans on Thursday at the Ohio State Veterinary Medical Center Auditorium.

The Education of Will, which was published Tuesday, is about a journey McConnell and her therapy dog, Willy, went on together to overcome past challenges.

The title refers to two things: one is Will, or Willy, who came as a troubled puppy with a vast number of behavioral problems, and also to the word will as in willpower and that it was this puppy that taught me that willpower is not enough to heal from some of the baggage in ones past, McConnell said.

McConnell said that while Willy came to her as a therapy dog, at first he contributed to setbacks in her healing process.

Willy when he came to me, rather than being like a therapy dog, in a way he made me worse because his startle reaction and his fears were so extreme that he ended up sending me back, McConnell said.

As the relationship progressed, however, McConnell said that through Willy she was able to put herself back on the path to healing.

I had thought that I had recovered from some of the traumas in my past, but his startle response was so extreme and set me on edge and made me realize that I really hadnt recovered, McConnell said. So in order to help him I realized I had to help myself.

McConnell is an adjunct professor in zoology at the University of Wisconsin, and said she has committed her life to improving relationships between people and animals.

The relationship we have with many of our companion animals its a biological miracle that we can have this close encounter with individuals of another species, McConnell said.

Through her talk, McConnell said she hopes to help people better understand their animals and how to treat them.

Dogs and other animals can indeed be psychologically traumatized, and we need to understand that, McConnell said.

Third-year veterinary student Kyle Bohland helped organize McConnells visit to OSU to educate the public on animal behavior.

For me, Im interested in behavioral medicine so just knowing the importance for veterinarians to understand dog and cat behavior, as well as the relationships humans have with their pets while we practice medicine is really important, said Bohland. Highlighting the human animal bond is a really important educational opportunity for the students.

Doors open Thursday at 5 p.m. and the lecture is set to go from 5:30 to 6:15 p.m., with a Q-and-A session at 6:30. A book signing will follow and there is a requested, but optional, $5 donation.

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Canine behavior expert to speak on human-animal connection - OSU - The Lantern

Damage control – Israel National News – Arutz Sheva

Torah scroll (illustrative)

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The Talmud develops the complex laws that are laid out here in this weeks Torah reading for us. In fact, a great proportion of the tractates of the Talmud are involved in explaining the words, ideas and practical implications of the verses that appear in this weeks Torah reading.

Judaism is a religion of behavior and practicality and not only of soaring spirituality and otherworldly utopian ideas. It presupposes that there will be physical altercations between people, that property will be damaged, that human beings will behave in a less than sanguine fashion and that monetary and physical consequences for such behavior are necessary in order to allow for society to function.

Above all else, the Torah is clear eyed about human nature and behavior. It does not believe that human beings left to their own resources and ideas will behave in a good, honest and noble fashion. The Torah stated at the beginning of its message to humanity that the nature of human beings is unhealthy and evil from the onset of life. Unless it is managed, controlled and channeled into positive deeds and thought processes steered towards higher and nobler goals, human beings will be little different than the beasts of prey, which inhabit the animal world.

This is the reason the Torah and Talmud go to such lengths and detail to explain to us the laws and consequences of human behavior and of the interactions between one human being and another. This is what traditional Judaism meant when it said that Baba Kama the laws of torts and damages is the best book of Jewish ethics available.

The problem that has gnawed at human society over the ages is how to create and maintain a fair, just and productive society. Humankind has yet to come up with the perfect solution to this basic problem. This is not for lack of trying and experimentation. Nevertheless the search continues. The Torah reading of this week leaves me with the impression that the perfect society will not appear on this earth in this human cycle.

The laws of the Torah, as expressed in this weeks parsha, are really those of damage control. They do not envision a world of voluntary altruism on the part of all. There will be people who negligently cause damage to others. There will be people who will do so willfully. The Torah says very little about preventing such occurrences. It speaks only to legal and monetary consequences that these occurrences bring about.

This is not a pessimistic view of life and humans. Rather, it is a realistic assessment of human nature and of the inevitable consequences that are always present in the interaction of human beings. By viewing the the consequences of human behavior, only then can one hope to influence this failure and to prevent strife and damage to others.

The nineteenth century posited that humanity had turned the corner and the societies in the world would only become better and better. The twentieth century shattered that illusion. Therefore, we should remain realistic, drive defensively and work on ourselves to become better people who will not allow lawlessness and anarchy to rule our world.

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Damage control - Israel National News - Arutz Sheva

Debut book explores intersection of music, philosophy – Gilmer Mirror

Ty Kiernan announces release of A Musicians Paradox

SOLANA BEACH, Calif. Lifelong working musician Ty Kiernan debuts in the literary limelight with a book exploring the intersection of music and philosophy with a series of rational discussions on life, human behavior, music, faith, relationships and the connection between musician and instrument. Compact and concise, A Musicians Paradox: The Ups, Downs, and Ebb and Flow of Being a Pensive Musician (published by Lulu) imparts to readers a sense of logical thinking, with compassion and emotion still intact.

This compendium is written mainly to inspire reasoned thought, rather than contentious disputes regarding sensitive issues; to inspire the reader to consider a middle position (when at all possible) that leads to adult dialogue. For Kiernan, the need for the book grew out of the emptiness the musician often feels while playing in the bar-scene and how one can overcome vapidity.

I believe it will appeal to those who love philosophy, yet do not have the time, or patience to read abstract, classical philosophical works, or those who have an interest in human behavior, yet have no former training in psychology. The book is intellectually digestible, yet should appeal to those who are academic (both musician and non-musician), the author shares.

Tackling a topic of current and wide interest, circling around politics, human behavior and music, A Musicians Paradox provides understanding on issues that seem to cause division or the people engaged with the topic allow themselves to be divided.

A snippet from the book reads:

Mental slavery, in the maladjusted manifestations of fear, addiction, hatred, impatient behavior, jealousy, egocentrism and ignorance, will always shackle the mind; and much like the deleterious effects of physical slavery/repression, one will remain arrested in ones development, with little hope of freedom. My dear friends, its obligatory to sever this mendacious thought process by any means possible, as one would hate to introspect at the end of days and realize that mere ghosts, impalpable thoughts, held one in mental slavery unto death.

A Musicians Paradox: The Ups, Downs, and Ebb and Flow of Being a Pensive Musician

By Ty Kiernan

Hardcover | 6 x 9in | 372 pages | ISBN 9781483451374

Softcover | 6 x 9in | 372 pages | ISBN 9781483451350

E-Book | 372 pages | ISBN 9781483451367

Available atamusiciansparadox.com, Lulu, Amazon and Barnes & Noble

About the Author

Ty Kiernan is currently a working musician of over 25 years and a case manager advocating for adults with disabilities with a rather rogue, heterogeneous and somewhat unorthodox education in philosophy, theology and psychology.

Luluempowers people of all ages to explore and express their interests, passions and expertise through books, photography and art. Since introducing self-publishing in 2002, Lulu has empowered creators in more than 225 countries and territories to produce nearly two million publications. Lulu Jr. allows children to become published authors, encouraging creativity, strengthening literacy and building self-esteem. Picture.com offers professional photography of collegiate and professional sports, memorable and historic events, fine art and home dcor. For more information, please visitwww.lulu.com.

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Debut book explores intersection of music, philosophy - Gilmer Mirror

Man’s strange behavior and subsequent arrest put OSU students on edge – KTUL

STILLWATER, Okla. (KTUL)

These days, news spreads fast on a college campus.

Many students on OSU's Stillwater campus had already heard about 26-year-old Kwamain Baker and what he's accused of doing.

Stillwater police said Baker made lewd comments to a 15-year-old girl and even tried to touch her as she walked home from the library Tuesday.

Just a day before, police said he followed a college-aged girl home to her apartment and banged on her door.

Baker was arrested Wednesday morning in Stillwater.

It was a crash course for these OSU students in the oddities of human behavior.

"It's kind of sad to know that we live in a world where you can't trust just anyone who's walking around," said Mckenzie Merritt, a freshman at OSU.

But bad news isn't something new to these guys.

"I have pepper spray for a reason," said Julianne Heath, a sophomore at OSU.

Caleb Harp, also a student at OSU, said the students look after each other on campus.

"It's a family here, and everyone watches out for everyone," said Harp.

Leah Storm with the OSU Police Department said they work hard to keep students safe, even offering a safe escort to your car at night.

"We have students that are employed by our department who operate that program," said Storm.

OSU police also offer an app for your smart phone. With the app, students can check bus routes, call 911 or arrange for someone to walk them across campus.

Even so, students here said Baker is a good reminder to always stay on high alert.

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Man's strange behavior and subsequent arrest put OSU students on edge - KTUL

Human Behavior and Evolution Society

HBES is a society for all those studying the evolution of human behavior. Scientific perspectives range from evolutionary psychology to evolutionary anthropology and cultural evolution; and the membership includes researchers from a range of disciplines in the social and biological sciences. Our membership is worldwide.

The two main activities of HBES are holding an annual conference and running a journal called Evolution and Human Behavior (EHB). The conference provides a forum to present and learn about current research in the field, and includes invited plenary talks from leading scientists in the field. The 2017 meeting will take place May 31st to June 3rd in Boise, Idaho and features talks from anthropologists Valerie Curtis, Rebecca Bliege Bird, Peter Gray, and Rebecca Sear; zoologistRufus Johnstone; psychologists Martie Haselton and Cristine Legare; and primatologist Michael Tomasello.

Members of HBES receive a free subscription to EHB, a discount on the journal Human Nature, reduced registration at the annual HBES conference, and a biannual newsletter. Members are also eligible to apply for funds to host meetings on topics relevant to the goals and mission of HBES. Learn more about becoming a member of HBES.

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Human Behavior and Evolution Society

Owner of new private equity fund says impact investing is ‘the way of the future’ – Greenwich Time

Photo: Matthew Brown / Hearst Connecticut Media

Owner of new private equity fund says impact investing is the way of the future

A longtime Greenwich resident has started a private equity fund committed solely to investing in renewable energy projects.

Impact investing is the way of the future in finance, according to Thomas Yee, who recently started GCT Anchor Fund. The venture, which has its offices in Stamford, began building up capital last fall, but Yee already has big expectations for its success.

Yees team plans to invest in new renewable energy projects overseas, foster their growth and ultimately sell them off. We take the raw project and grow it, Yee said. It requires technical expertise in these particular areas.

Yee expects the results will net a big profit, he said.

The market for investing in renewable energy projects in America is saturated, he said, so the fund will focus on working with ones abroad, such as in Portugal and Argentina.

Overseas theres more risk but opportunity for higher returns, Yee said, whose background includes working as a trader at Moore Capital Management and in the renewable energy sector.

His expertise in renewable energy, particularly in solar energy, together with a carefully-curated team equips GCT Anchor Fund with the tools to turn a profit for its investors while making a positive impact on the environment with its projects, Yee said.

We view social and environmental sustainability as a strategic imperative and as a select investment opportunity with a disciplined focus for acquiring investments from a pipeline of clean tech projects that offer high and steady returns with minimal market risk, the fund says on its website.

Opportunities are limited for investors to make money since the birth of large regulatory measures, such as the Dodd-Frank Wall Street Reform Act, combined with highly volatile markets, Yee outlines in an industry paper titled How to Obtain Alpha in Todays Volatile and Unpredictable Markets.

His new funds emphasis on impact investing derives from Yees belief in its ability to make clients money, but it also has a lot of positive socio-economic ramifications, Yee said. It provides a social ethic, creates jobs and the economy increases. Theres a need for society to develop the most efficient energy.

In addition to his new fund, Yee is working on another project he hopes will do even more to revolutionize the world of finance. As outlined in his paper, market volatility plays a big role in frustrating investors portfolios.

Right now, theres no existing model that can quantify a sudden change in the market, Yee said. Computers dont provide for the financial effect of human emotions.

Its no small undertaking, but Yee hopes to one day produce a model that can react to any market swing, including the black swans. It would take into account the human effect on market volatility and anticipate a trade beneficial to investors. The answer to creating such a model comes from Yees academic studies in ontology, which he describes as a comprehensive set of meanings which describe human behavior.

Creating an algorithm which can translate expected human behavior into trades with a high rate of return is my real interest, Yee said.

MBennett@greenwichtime.com, 203-625-4411; Twitter @Macaela_

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Owner of new private equity fund says impact investing is 'the way of the future' - Greenwich Time

A desert university’s deep connection to the jungle – UNM Newsroom

Nearly two decades ago, researchers at The University of New Mexico took interest in a project that took them to the lush jungles of southwestern Uganda. Not far from the borders of the Congo, these desert-dwelling Anthropologists established relationships with the local residents of the tree topsforming a bond that has catapulted UNM to international status as a leader in in the comparison of human and primate physiology.

UNM Professors Melissa Emery Thompson and Martin Muller were graduate students when they became involved with the Kibale Chimpanzee Project. Established in 1987, the project is a long-term field study of the behavior, ecology and physiology of a community of approximately 55 wild chimpanzees. Emery Thompson and Muller have received funding for this work from the National Science Foundation, National Institutes of Health, the Leakey Foundation and the Wenner-Gren Foundation for Anthropological Research.

There are only a half-dozen research sites that have been in existence as long as this one at UNM, says Muller. Its exciting to be out in the wild watching these animals behave. We now have 30 years of datasome of the chimps who weve studied have been around that entire time. We knew them as little kids and now as older adults. We can see and understand the whole life span of these animals which greatly benefits our research.

The participation of UNM Anthropologists in the Kibale Project led to the development of the Hominoid Reproductive Ecology Laboratory at UNM. The lab is an extension of the field lab in Uganda but also focuses more broadly on developing minimally invasive research on the interactions between physiology and behavior.

The researchers are able to collect urine and feces from the chimpanzees and use them to study stress, reproductive function, energetic condition and health.

We have validated and created new ways to use this material, says Emery Thompson. For instance, we have developed markers for quantifying the energetic condition of the animals, including the amount of muscle mass that they have.

A little-known fact about the University is that it stores the greatest amount of these types of samples in the world. The over 30,000 urine samples represent decades of devotion to studying the human-like primates.

Chimpanzees spend a lot of their time in trees, so we are able to collect the samples when they fall down, says Emery Thompson. Chimpanzees also build nests in the trees at night and, just like humans, urinate when they wake up in the morning. Our field staff wakes up very early in the morning to hike out to the nests before the chimpanzees wake up to collect this urine on plastic bags held underneath the trees.

"We have one of the most interdisciplinary labs of its kind, as we collaborate with psychologists, biologists, clinicians and even economists." ProfessorMelissa Emery Thompson

Muller, who is the current Co-director of the Kibale Project has a particular interest in what comparisons between chimpanzee and human behavior and physiology can tell us about human evolution.

We have a National Science Foundation grant right now to look at infant and juvenile development. Were looking at how maternal health might affect juvenile health, growth and behavior, said Muller. Were also looking to see if, for example, testosterone levels predict how males will compete when they grow up.

The researchers also have a grant from the National Institute of Aging to look at the other side of lifehow various factors and experiences influence aging. The average chimp lives to the age of 15 to 20, but if they live that long, their mortality rate decreases, giving them the potential to live well into their 50s. The oldest chimp studied as part of the Project died at 63.

The importance of the research methods these UNM professors specialize in has increased exponentially with recent laws classifying chimps as endangered animals both in the wild and captivity.

Since 2015, it is illegal for individuals or groups to take chimpanzees captive. Invasive research on chimpanzees has also been severely restricted. The Endangered Species Act has helped hundreds of chimps in U.S. laboratories and road side zoos. Most have been sent to sanctuaries where they have proper space and an environment to live in social groups, critical for emotional health.

As chimpanzee research continues to thrive at UNM, Emery Thompson and Muller are very excited about the new expanded assay facilitythe Comparative HuMan and Primate Physiology (CHmPP) Laboratory, to be included in the scheduled Physics, Astronomy, and Interdisciplinary Sciences (PAIS) building.

In the next two years we will be expanding our CHmPP Labexpanding the technologies we use in our own research and creating more opportunities to work with other disciplines, said Emery Thompson. For example, our project collaborates with the Center for Stable Isotopes on studies of chimpanzee nutrition and weaning, so getting everyone under one roof will benefit our research immensely.

Emery Thompson added, We have one of the most interdisciplinary labs of its kind, as we collaborate with psychologists, biologists, clinicians and even economists. For behavioral scientists of all kinds, its important to be able to test subjects without causing stress or interfering with natural behavior.

The CHmPP Lab will be located in the planned Physics & Astronomy and Interdisciplinary Science (PAIS) center on UNMs main campus. The PAIS building will be home to a variety of interdisciplinary science centers that are at the forefront of their various fieldsdoing groundbreaking research that will provide one-of-a-kind opportunities for students and professors.

Our laboratory attracts very high-quality graduate students, says Emery Thompson. They are excited about the opportunity to work with the Kibale Chimpanzee Projects rich dataset and to learn valuable laboratory skills that complement their field research.

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A desert university's deep connection to the jungle - UNM Newsroom

Data Science Meets Behavioral Science – Datanami

(Dooder/Shutterstock)

In the United States alone, 38 million people start their day by eagerly fastening a device to their wrist that is not worn for the purpose of fashion or keeping time. It is a fitness tracker and these little gadgets have swept the nation. Why? Because people love having instant access to their performance, activities and goals. They enjoy tracking their progress throughout the day. They are addicted to the gratifying notifications of success, and the social aspects of competing with friends, family members, and coworkers.

The fitness tracker market has achieved tremendous success by providing its consumers with relevant data and motivating incentives. They are successfully inspiring the world to be more active by leveraging principles from both data science and behavioral science.

For centuries, traditional economic theory dictated that humans make logical, self-interested decisions, always choosing the most favorable conditions. However, reality often demonstrates otherwise.

Every January, how many people do you know say that they want to resolve to save more, spend less, eat better, or exercise more? These admirable goals are often proclaimed with the best of intentions, but are rarely achieved. If people were purely logical, we would all be the healthiest versions of ourselves.

However, the truth is that humans are not 100% rational; we are emotional creatures that are not always predictable. Behavioral economics evolved from this recognition of human irrationality. Behavioral economics is a method of economic analysis that applies psychological insights into human behavior to explain economic decision-making.

Essentially, it is the intersection between economics and behavioral psychology. Behavioral economics helps us understand why only one-third of Americans floss daily, why most peoples expensive home treadmills turn into overpriced coat racks, and why motivating humans is more complicated than ever before.

Traditional economic theory does not address human irrationality

Human behavior can be seen as the byproduct of millions of years of evolution. With a nature forged from hunger, anxiety and fear, it is no wonder the behaviors of modern man can often be irrational driven by forces like peer pressure, availability bias and emotional exhaustion. To change human behavior, we must embrace our human nature, instead of fight it. And one of the most powerful tools to help enable change is data.

Data science is the discipline that allows us to analyze the unseen and with machine learning, it allows us to look at large sets of data and surface patterns, identifying when past performance is indicative of future results. For instance, it lets us forecast what products are most likely to be sold and which customers are most likely to buy. But what if you not only want to understand potential outcomes, what if you want to completely change outcomes, and more specifically, what if you want to change the way in which people behave? Behavioral economics tells us that to make a fundamental change in behavior that will affect the long-term outcome of a process, we must insert an inflection point. What is the best method to create an inflection point or get someone to do something they would not ordinarily do? Incentives.

As an example, you are a sales rep and two years ago your revenue was $1million. Last year it was $1.1 million, and this year you expect $1.2 million in sales. The trend is clear, and your growth has been linear and predictable. However, there is a change in company leadership and your management has increased your quota to $2 million for next year. What is going to motivate you to almost double your revenues? The difference between expectations ($2 million) and reality ($1.2 million) is often referred to as the behavioral gap (see chart below).

When the behavioral gap is significant, an inflection point is needed to close that gap. The right incentive can initiate an inflection point and influence a change in behavior. Perhaps that incentive is an added bonus, Presidents Club eligibility, a promotion, etc.

The behavior gap depicted above represents the difference between raised expectations (management increasing quota) and the trajectory of current sales performance.

In the US, studies from Harvard Business Review and other industry publications posit that companies spend over one trillion dollars annually on incentives. That number is four times the money spent on advertising in the US annually. What that means is that, as a nation, we are deeply invested in incenting people to act in ways that are somewhat contrary to how they would normally act, if left to their own devices. Incentives appear in many forms such as commissions and bonuses for sales personnel and channel sellers, rebate payments and marketing incentives for partners and customers, and promotions, discounts and coupons for end consumers.

Incentives are most effective when they are intelligent, or data driven. Deloitte University Press published a report stating that when it comes to the relationship between data science and behavioral science, it is reasonable to anticipate better results when the two approaches are treated as complementary and applied in tandem. Behavioral science principles should be part of the data scientists toolkit, and vice versa.

Data scientists work with product and sales teams, employing data and patterns to manage incentive programs. Using forecast modeling and behavior mechanics, teams can plot out the path from one goal to the next and analyze and implement proper incentives.

As an example, lets say your company is a furniture manufacturer that uses a CPQ tool to manage its complex quoting and pricing processes. One of the major reasons your company invested in the CPQ solution was to curb chronic, costly discounting by the sales team.

You are a new sales rep using CPQ to build a quote. What if, mid-quote, your system alerts you that the discount you entered, while within the approved range, may not be ideal. Machine learning ran in the background and identified a different discount used by the top 10% of reps that has had more success. Additionally, you learn that if you choose the prescribed discount, you will earn 40% more commission! Talk about a relevant incentive, based on powerful data.

In a real-world implementation, one Quote-to-Cash customer lets call them Company X who links websites with advertisers, needed to be able to better forecast the potential revenue for each deal. The nature of the business does not allow Company X to recognize revenue until a user clicks on an ad. They harnessed machine learning to understand past behavior, used behavioral science to influence future behavior, and implemented A/B testing (comparing two versions of a web page to see which performs better) on incentive effectiveness programs. The A/B testing data allowed Company X to understand the effectiveness of certain incentives to guide customer behavior.

When applied together, data science and behavioral economics provide powerful business results by collecting relevant, timely insight and defining incentives that align human behaviors with organizational goals.

About the author: Sarah Van Caster is a Data Analyst at Apttus and Lead Strategist for Incentives. She has decade of experience in high-tech, communications and logistics industries and she enjoys designing innovative, customer-focused content and solutions. Sarah has degrees from the University of Wisconsin and Drake University.

Link:
Data Science Meets Behavioral Science - Datanami