Category Archives: Physiology

Plant physiology: Organic electronics take root – Nature.com

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UCD Professor Receives Prestigious US Award for Physiology Research – Irish Medical News

Professor Cormac Taylor was the first ever non-US based recipient of the Takeda Distinguished Research Award, presented by the American Physiological Society (APS), since its establishment in 2007.The prestigious award is presented annually, by the Societys Gastrointestinal and Liver Physiology Section, to an outstanding investigator who has been internationally recognised for his/her contribution to physiological research in these areas.

Professor Taylor is a Professor of Cellular Physiology at UCDs School of Medicine and a Fellow of UCD Conway Institute and was presented with the award during the 2017 APS Experimental Biology meeting held this week in Chicago.

He leads a UCD research group investigating the mechanisms by which epithelial cells respond to low oxygen levels (hypoxia). The group explores the regulation of gene expression in hypoxic conditions and the potential of targeting oxygen-sensitive cellular pathways in inflammation as a means of treating conditions such as inflammatory bowel disease (IBD).

Professor Cormac Taylor said: I am delighted and honoured to receive the 2017 Takeda Distinguished Researcher Award. This Award, which underscores the importance of investigator-led basic research in medicine, is a testament to the hard work of the PhD students and postdocs who have trained in my lab at University College Dublin over the last number of years.Founded in 1887, the APS was the first US society in the biomedical sciences field and it currently represents more than 10,500 members, publishing 15 peer-reviewed journals that are read worldwide.

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UCD Professor Receives Prestigious US Award for Physiology Research - Irish Medical News

New physiology major announced for fall 2017 – The Aquinas

Annie Kennedy Staff Writer

The University is introducing a new major in physiology in the fall of 2017. The major, housed in the biology department, is open to current and incoming first-year students.

Photo courtesy of Wikimedia Commons A NEW physiology major will be available for students at The University for the upcoming fall semester.

The major is also open to current exercise science first-year students. Because they take anatomy and physiology as first-year students, they will take general biology I and II in their sophomore year.

Students have already switched to the major. Stephanie Nativo, a first-year student, switched to the major to prepare herself to become a physicians assistant.

I feel great knowing that I am one of the first students to graduate with this major and hope that it will inspire more students to follow their passions, she said.

Terrence E. Sweeney, Ph.D., is the program director, chair of the biology department and the person who brought the major to The University. He first proposed the physiology major in June 2015, and then he introduced it to the department in the fall 2015 semester. Last month, the new major was approved by the department, the dean and the faculty senate. Additional faculty whohelped develop the major include Gary Kwiecinski, Ph.D., Matthew Socha, Ph.D., Maria Squire, Ph.D. and Robert Waldek, Ph.D.

Sweeney explained that there are not many schools in the Northeast that offer a physiology major. He believes that this new major will help draw students to The Universitywho may not have considered this school in the first place.

An article by Erik J. Henriksen, Ph.D., published in the review journal Physiology, discussed the growth of physiology majors at other universities in the country.

The growth of these physiology programs has far exceeded the increases observed in overall undergraduate enrollments at these institutions, Henriksen wrote.

Students who are not interested or who cannot switch their major to physiology can still take general physiology because the department plans to continue to offer many sections of this popular course. For those who are concerned that this major is too focused on physiology and will not provide enough of a background in biology, Sweeney explained that they have addressed this concern in two ways.

First, physiology majors will take general biology as first-year students, which will provide them with a broad background in all of biology. Second, they will be encouraged to take a broad variety of electives in their junior and senior years. Additionally, Sweeney noted that students who do not want this specificity will be encouraged to consider the biology major because the physiology major is designed for students who want a more specific approach to this field.

Students in the major begin their college career the same way as many other science majors: by taking general biology and general chemistry courses. In their sophomore year, students take advanced human anatomy and physiology I and II, and in their junior year, they take cellular and integrative physiology with lab. Additionally, in their junior year, students take a seminar designed to introduce students to the latest techniques used in physiology research. Finally, in the spring of their junior year and in their senior year, students take 12 credits of physiology electives in three domains: molecular and cellular physiology, systems physiology and comparative physiology.

If anyone has any questions about this major, he or she is encouraged to contact Sweeney at terrence.sweeney@scranton.edu.

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New physiology major announced for fall 2017 - The Aquinas

In search of a good Anthropocene? Physiology can help – OUPblog (blog)

It is generally accepted that the Earth has been irreversibly altered by an ever-growing human population. Indeed, we now refer to our current geologic period as the Anthropocene, to stress the great anthropogenic pressure on the planets atmosphere, geology, and biological diversity. In the face of threats such as habitat loss, pollution, and urban and agricultural expansion, it is easy to feel discouraged about the future prospect of the worlds ecosystems and biodiversity. However, scientists and conservationists have a choice about how to approach their mission to preserve existing habitats and rehabilitate those already in a state of degradation.

While much of the rhetoric surrounding the Anthropocene has been markedly negative, there has recently been a push by many scientists for a more positive narrative. Specifically, researchers are posing the question: can the Anthropocene be good? A good Anthropocene would balance the preservation of the natural world with realistic societal needs and consumption.

Recent research supports the value of a hopeful, rather than doom and gloom, perspective for rallying individuals to action. Messages of optimism are thought to be necessary to broadly engage the public and to attract youth to professional careers in the field of conservation biology. This makes intuitive senseif experts are constantly heard saying that all is lost, it is difficult to expect anyone to be motivated to change their behaviour.

The field of conservation biology is made up of a diversity of scientists and practitioners that use tools such as genetics, physiology, modelling, demographics, psychology, and social science. All of these branches have the capacity to contribute positive and progressive approaches to conservation science. Conservation physiology, one of the more recent, formally conceptualized sub-disciplines, is actively contributing to and proposing avenues for the good Anthropocene movement. Specifically, these pathways focus on taking a proactive approach to conservation, encouraging a pragmatic perspective when approaching conservation dilemmas, establishing an appreciation for environmental resilience, and being active in public outreach and policy-building. Establishing these four avenues as goals will allow conservation professionals to solve conservation problems through evidence-based conservation, better-populated models, an appreciation of the mechanisms underlying population declines, cross-disciplinary collaboration, and a well-informed public.

One example of how this multi-faceted approach can tackle a large-scale conservation problem is well-illustrated by research on clownfish (Amphiprion percula) in the Great Barrier Reef. Firstly, conservation physiology researchers are contributing to proactive conservation by applying knowledge of the respiratory physiology and microbiome of the fish to plan coastal development, determine vulnerability, predict how sediments from dredging may influence populations, and assess the potential for acclimation. The work is also underpinned by pragmatism. There is an appreciation that development is continuing and tactics are needed to diminish the associated impacts as much as possible. By taking an experimental approach aimed at determining threshold levels of suspended sediments that alter fish assemblage patterns, the timing of dredging can be sensitively adjusted to avoid interference with coral and reef fish spawning. As much of the work focuses on establishing thresholds, it also incorporates an appreciation of resilience and aims to determine when the capacity to cope with environmental change may be surpassed. Finally, researchers also made outreach a priority and took advantage of the publics familiarity with clownfish in Disneys Finding Nemo to garner attention about the impacts of habitat alteration on the respiratory health of these native fishes. As a whole, this physiological work has been contributing to evidence-based conservation and restoration plans that help to achieve a better Anthropocene.

Individuals trying to shine a positive light on the Anthropocene believe that leveraging technologies, knowledge, and passionate individuals can accomplish the tasks necessary to maintain nature in perpetuity. As we continue to develop new research foci, attempt to attract new students to our fields, and dedicate ourselves to the preservation of nature, we will do well to remember that conservation is ultimately an act of hope.

Featured image credit:Great Barrier Reef Marine Park. Great barrier reef by Wise Hok Wai Lum. CC BY-SA 4.0 via Wikimedia Commons.

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In search of a good Anthropocene? Physiology can help - OUPblog (blog)

Embry-Riddle to debut program in aerospace physiology | Daytona … – Daytona Times

SPECIAL TO THE DAYTONA TIMES

This fall, Embry-Riddle Aeronautical University will launch a unique undergraduate aerospace physiology program in collaboration with Florida Hospital for students who want to advance medical research and promote the health and well-being of pilots, astronauts, flight crew members and air or space travelers.

Embry-Riddle has partnered with Florida Hospital to offer the new Bachelor of Science program in aerospace physiology. The program will be one of the first of its kind in the country. (COURTESY OF EMBRY-RIDDLE AERONAUTICAL UNIVERSITY)

The Daytona Beach-based program is believed to be the first undergraduate program of its kind in the nation.

The new Bachelor of Science program, to be housed within Embry-Riddles Department of Human Factors, will offer real-world experience in clinical settings, thanks to a partnership with the six Florida Hospitals located in Volusia and Flagler counties.

Patient-care techniques Florida Hospital will help design the curriculum, exposing students to advanced patient-care techniques and clinical instrumentation. In addition, Florida Hospital will provide a unique clinical experience by supporting two practicum clinical courses.

As a former airline pilot, Florida Hospital Fish Memorial CEO Rob Deininger was an initial proponent of the aerospace physiology program.

Prior to joining Florida Hospital, I spent 13 years as a commercial airline pilot, logging more than 8,500 hours of flight time, Deininger said. We are really excited to have the opportunity to support Embry-Riddle in launching this new undergraduate program, right here in our own backyard.

It is a unique program, and we are proud to play a role in these students one day advancing medical research and caring for the men and women who fly whether it be here on Earth or in space, he added.

Medical, military careers An undergraduate degree in aerospace physiology from Embry-Riddle will put students on track to enter medical school, or to pursue careers in the military and civilian sectors, said Dr. Karen Gaines, dean of the universitys College of Arts and Sciences. Studying cellular function in space can help advance scientific research, human health care and life on Earth. Radiation, G force and other characteristics of extreme environments affect human physiology from the cellular to the whole-body level.

She added, Students who learn more about those mechanisms will be in a position to inform health care, best practices in aerospace and our understanding of how our cells age.

Aerospace physiologists are trained to identify, prevent and manage the impacts that extreme environments can have on human health. The effects of microgravity, cosmic radiation, isolation, rapid as well as sustained acceleration in an aircraft, low barometric pressure and reduced oxygen pressure in the blood can all take a toll on the human body, Gaines explained.

Oxygen deficiency (hypoxia), decompression sickness, artery-blocking clots of blood or air (embolism), damage to the middle ear (barotitis), loss of consciousness, microgravity-induced bone loss and other health problems can result from exposure to hostile aerospace environments.

Twins Experiment Being able to address ailments related to air or space travel is a critical goal for NASA and the U.S. Air Force as well as private aviation and commercial space flight operations.

This is why NASA recently conducted its highly publicized Twins Experiment, by sending NASA astronaut Scott Kelly on a year-long mission to the International Space Station while his identical twin brother, retired astronaut Mark Kelly, remained Earth-bound. NASA wanted to explore how space affects immune-system reactions and DNA aging, among other questions.

As a result of the Twins Experiment, for example, NASA learned that Scott Kellys gene expression, which supports key cellular functions such as the production of insulin, had decreased in space.

Reduced gene expression seemed to result from decreased methylation of Kellys DNA in space.

The process of methylation, which occurs when certain groups of molecules latch onto DNA, can help regulate gene expression, and is a biomarker of aging.

NASA also studied the Kelly brothers telomeres the protective caps at the end of DNA strands that deteriorate as a person ages. After nearly a year in space, NASA reported, Scott Kellys telomeres were longer than those of his twin brother Mark.

Real-world experience Embry-Riddles curriculum will provide graduates with an understanding of the fundamental principles in molecular and cellular biology, behavioral neuroscience, genetics and heredity, anatomy and physiology, and chemistry and biochemistry.

Through the universitys collaboration with Florida Hospital, students further will learn about clinical instrumentation and clinical care, so as to gain real-world experience. The Embry-Riddle program will be the first U.S.-based undergraduate program in aerospace physiology. Gaines noted that there are advanced graduate and clinical degree programs in related fields.

The new aerospace physiology program at Embry-Riddle will prepare students for careers or further study in aerospace medicine as well as any other advanced medical practice, including physical therapy, nursing and pharmacology, Gaines said.

Gender balance The new program should help promote Embry-Riddles long-standing goal to attract more women to the worlds oldest and largest aeronautical university.

Making the traditionally male-dominated field of engineering more inclusive remains a challenge nationwide, but Embry-Riddle has made progress in improving the gender balance on its campus: The number of women enrolled at the Daytona Beach campus is 1,248.

The number of women enrolled at Embry-Riddles Daytona Beach campus has increased from 16.6 percent of the total student population in 2010 to a current level of 20.8 percent and this years entering class of first-time undergraduate students was about 23 percent female.

Biology and minorities Nationally, Gaines noted, women earn less than one-fifth of all bachelors degrees in engineering and computer science, but slightly more than 40 percent of bachelors degrees in the physical sciences and mathematics.

A 2014 student in the Journal of Cell Biology (Eddy et al.) found that women tend to enter life sciences programs at much higher rates than they enter other science, technology, engineering and mathematics disciplines. In fact, women earn nearly 60 percent of all bachelors, masters and doctoral degrees in biology.

The National Science Foundation further reported in 2013 that biology is the fastest growing undergraduate major among minority women.

Because of its 90-year history as a top aerospace engineering university, Embry-Riddle works hard to recruit women students, Gaines said. We hope the new aerospace physiology program will initially draw more women to that program, and over time, draw a broader mix of students to all of our other programs, too.

For more information, visit erau.edu/degrees/bachelor/aerospace-physiology.

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Embry-Riddle to debut program in aerospace physiology | Daytona ... - Daytona Times

Medical school lessons go beyond anatomy and physiology – The Seattle Times

The path to becoming a practicing physician requires dedication and a significant investment of time and resources.

I have wanted to be a doctor since I was young, says George Novan M.D., an infectious diseases physician and Associate Dean for Graduate Medical Education at the Elson S. Floyd College of Medicine.

But even long-held aspirations come with surprises, and challenges. In his second year of medical school, Dr. Novan had an experience that surprised him, challenged his expectations, and taught him a lesson thats stayed with him throughout his career.

In my school, we had a course entitled Death and Dying, Dr. Novan says. As part of the course, each student was assigned a patient who was dying and had agreed to discuss what they were going through with a medical student.

I was expecting an elderly patient, and instead, I walked into the room and met a woman in her mid-30s. It was a shock and she saw that in my expression. As she saw my expression, she began to tell me her story. And as her fears, and her emotions came out, she taught me. I had been so focused on all the facts I needed to know in my basic medical science courses yet now I was talking to a young woman dying of her cancer. This courageous woman who took the time and effort to discuss her suffering with me taught me the full responsibility of being a physician.

The path to becoming a practicing physician requires dedication and a significant investment of time and resources. It demands a deep love for learning in general, and intellectual curiosity about medicine in particular. And, as Dr. Novan learned early on, while physicians are trained to treat and cure patients, they also must learn to provide quality comfort and care to patients and families when treatment is no longer working.

Learning in Washington communities

The foundational science phases of medical school provide a solid base and common understanding upon which future classwork and experiental learning will build. Coursework on anatomy, chemistry and math prepares students for the intellectual and emotional rigors to come, and builds a network of bonds as classmates and future colleagues begin to work together.

Intensive orientation courses assist students with assimilation into medical school. Clinical education is integrated into the foundational sciences curriculum, offering future physicians insights into how their coursework translates into real-life situations.

In August, Washington State Universitys Elson S. Floyd College of Medicine will debut its medical education program, which leads to a Doctor of Medicine (M.D.) degree. The program will welcome 60 students to its charter class.

Starting in their first year, medical students will learn in classrooms and labs, as well as hospitals and clinics. In many areas, local hospitals and clinics are understaffed, and the connection between them and the medical college can be a lifeline.

Dr. Radha Nandagopal is a member of the clinical faculty of the Elson S. Floyd College of Medicine. She also chairs the Colleges Admissions Committee.

We are looking for those students who are committed to the state of Washington, committed to the idea of rural and underserved medicine, Dr. Nandagopal says.

By the third and fourth years, medical students are gaining hands-on experience in hospitals and clinics near their campus locations. Students become part of professional teams in community clinics and hospitals. They build relationships with faculty, colleagues, mentors, patients, and communities. Small cohorts encourage team-based learning.

As part of their clinical education, students will learn clinical reasoning how to proceed step by step through a reasoning process to arrive at a diagnosis. By the time students enter their third year of clinical clerkships, students will be able to advance diagnostic ideas and participate in patient care based on the knowledge and experience they have been receiving since their first year, says Dr. Nandagopol.

Dr. Novan recalls the experience that made him feel like a doctor for the first time. In his fourth year of medical school, he was treating a patient suffering from cirrhosis. The patient needed to have fluid buildup siphoned from his abdominal cavity on a regular basis.

He had experienced the drainage so many times that the assumption always had been that the only thing needed was to remove the fluid and not order unnecessary tests, Dr. Novan says. But I had been taught well to be thorough in reviewing a patients medical records. I took my clinical rotations and of course, patient care very seriously as a fourth-year student.

I spent considerable time reading through his records. I was never able to find a time when that fluid had been sent to the microbiology lab for cultures. When I completed the procedure, I included ordering cultures for a variety of organisms. The cultures returned positive revealing that in addition to cirrhosis he had tuberculosis involving the lining of his abdominal cavity. This lead to needed new treatment.

The patient was immensely grateful. He started referring to me as his doctor his guru which made me feel both embarrassed and glad. On the last day of my rotation, I came into his room to say goodbye. In the room was his entire family. They each had a homemade vase, that they had created, in their hands. The patient shared how much my care had meant to him and the family gave me the vases that they had made in honor of the man they loved getting better and in appreciation for my care. That day I learned an invaluable lesson as a medical student.

Students at the Elson S. Floyd College of Medicine take the Art and Practice of Medicine that addresses not only what students know, but what they will do as a medical professional, including helping students build empathy for the patients they will serve.

By integrating clinical, simulation, and case-based learning experiences, the College prepares graduates to lead health care teams, says Dr. Ann Poznanski, pathologist and Associate Dean for Curriculum. They learn to coordinate resources in new ways to improve patient care and the health of their communities.

Many of the communities in which students at schools like the Elson S. Floyd College of Medicine will train are facing critical physician shortages. When the students education is complete, they will be ready to address the needs of these medically underserved communities.

Elson S. Floyd College of Medicine not only trains physicians to meet the needs of todays patients, but to anticipate changes in the delivery of health care that includes wellness, as well as treating diseases. It equips graduates to thrive in a rapidly evolving health care environment and gives them the technical, behavioral and leadership skills necessary to obtain exceptional results in the states most challenging healthcare environments.

We are building a service culture in the college that will result in extraordinary outcomes for our students, says Founding Dean John Tomkowiak. It will also yield tremendous results for our clinical partners and, ultimately, the patients and communities our graduates serve.

The Colleges learning, training, and clinical environments will inspire our students to be leaders in their communities and in the health care field, says Dr. Tomkowiak.

Washington State University has delivered advanced education for more than 125 years. Its new medical school leverages that experience to achieve new milestones in medical research, innovation, interprofessional education and patient-centered care. Find out more at medicine.wsu.edu.

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Medical school lessons go beyond anatomy and physiology - The Seattle Times

High school students learn about Kinesiology, Integrative Physiology at Michigan Tech – UpperMichigansSource.com

HOUGHTON, Mich. (WLUC) - Science became both interactive and fun for high school students Thursday in Houghton. Nearly 30 Dollar Bay juniors and seniors spent the day at Michigan Technological University for National Biomechanics Day.

Its a national, and even international day, to celebrate the scientific studies of Kinesiology and Integrative Physiology. Thats where physics is applied to understand human and animal movement.

The students, who are taking physics classes now, took part in several hands-on activities in MTUs labs.

Were really giving them experiences where they can understand how humans move and apply that to sports, Integrated Physiology Professor Steven Elmer said. Once they finish up here in this department, they have the choice to go look at applications in physical therapy, mechanical engineering, as well as computer science.

As the Baby Boomers age, Michigan Tech is trying to get local high schools to establish physiology classes with hopes of helping the elderly.

For the latest News, Weather and Sports, tune into your TV6 News and FOX UP News.

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High school students learn about Kinesiology, Integrative Physiology at Michigan Tech - UpperMichigansSource.com

Episode 17: State of the Art – Coronary Physiology – TCTMD

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Country Select a Country United States United Kingdom Australia Canada France New Zealand India Brazil Afghanistan land Islands Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Cape Verde Cayman Islands Central African Republic Chad Chile China Colombia Comoros Democratic Republic of the Congo Republic of the Congo Cook Islands Costa Rica Cte d'Ivoire Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Faroe Islands Fiji Finland Gabon Gambia Georgia Germany Ghana Gibraltar Greece Grenada Guatemala Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland Indonesia Iran Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati North Korea South Korea Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Mauritania Mauritius Mexico Micronesia Moldova Monaco Mongolia Montenegro Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands Curacao Nicaragua Niger Nigeria Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Romania Russia Rwanda Saint Kitts and Nevis Saint Lucia Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon Islands Somalia South Africa Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Tuvalu Uganda Ukraine United Arab Emirates United States Minor Outlying Islands Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands, British Virgin Islands, U.S. Yemen Zambia Zimbabwe

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Episode 17: State of the Art - Coronary Physiology - TCTMD

Research Assistant (Physiology) – The Conversation Job Board – The Conversation AU

at Monash University

Job No. 561096 Faculty / Portfolio: Faculty of Medicine, Nursing and Health Sciences School of Biomedical Sciences Department of Physiology Location: Clayton campus Employment Type: Full-time Duration:12 month fixed-term appointment Remuneration: $64,563 - $74,160 pa HEW Level 05 (plus 9.5% employer superannuation)

Achieve at a world top 100 university

Clayton campus

If you're after a rewarding career, Monash University can help make it happen. With leading academics and world-class resources, combined with a ranking in the top 100 universities worldwide, we offer all you need to build a brighter future.

The Opportunity The Department of Physiology is seeking a highly motivated individual to join the research groups of two successful laboratories within the department. The selected candidate will assist with a variety of projects investigating the role of previously unlinked compounds on the metabolic status of mice.

You will be responsible for performing a range of researchrelated activities (including laboratory preparation, and operational and administrative duties) to support the delivery of in vivo physiology studies.

The role involves animal handling, monitoring and colony management; performing glucose tolerance tests, intraperitoneal / subcutaneous / intracerebroventricular injections, blood collection and sample processing; anaesthesia and implantation surgeries; and euthanasia and tissue harvest.

Ideally we are seeking a candidate who has completed a Bachelor of Science, Bachelor of Biomedical Science or equivalent degree, or someone who has substantial relevant skills and work experience leading to the development of practical expertise in metabolic research.

Enquiries Ms Lauren Kelly, Senior Project Manager, 03 9905 2377

Apply for this role.

If you apply for this position please say you saw it on The Conversation.

Monash University was established in 1958 and welcomed its first intake of students in 1961. In its fifty year history, the university has established itself as one of Australias finest tertiary institutions, building an enviable reputation for both its outstanding teaching and its transformative research. Today, Monash is Australias largest university, boasting a global network of more than 250,000 alumni.

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Nuun Debuts Natural Endurance Drink Mix Based on the Latest in … – BevNET.com

Seattle, WA (April 5, 2017) Nuunand company, the leading sports drink brand in sports specialty and natural foods retail, is introducing Performance, the cleanest endurance drink mix formulated from science and rooted in nature, designed for sustained and intense activities. The nuun team partnered with world-renowned Exercise Physiologist and Sports Nutritionist Stacy T. Sims, PhD to use the latest understanding of how athletes systems react under stress, to create a hydration product that is lighter and yet more effective than what has been available. Pure ingredients and Non-GMO Project Verified sourcing contribute to the superior absorption and minimized gastric impact. Performance will be debuted at nuuns expo presence at the Boston Marathon April 13th 16th and Sea Otter Classic April 20th 23rd and will begin being served on course at events this summer.

We challenged ourselves to do what no other sports drink has done. The nuun team wanted to create a product that delivered superior performance withoutcompromising the pure sources that ultimately hydrate you, said Kevin Rutherford, nuun President and CEO. The reality is that we are not as smart as nature which is why thisproduct is the perfect blend of sports science and natural foods.

Performance is the only product to use multiple non-gmo sugar sources, dextrose and sucrose. The combination activates multiple absorption pathways and eliminates the build up of gastric distress. A fifth electrolyte, chloride, has also been added through potassium chloride given its rapid assimilation into the body. Chloride plays a key role in hydration at the cellular level and is needed for the absorption of fluid during prolonged activity.

I am very honored to partner with nuun to continue to evolve the sports drink industry, and Performance is a culmination of everything I have learned through my over 20 years of research in sport nutrition, added Stacy T. Sims PhD. The selection and purity of ingredient sourcing supports the latest research, and this line strategically maximizes fluid absorption and minimizes cellular stress in the digestive system during exercise.

Performance is formulated to work for your body with ingredients that are as close to nature as possible, compromising nothing, from the farm to the bottle. The flavoring is provided from dried fruit powder through an innovative process that maximizes the fruits bioavailability not requiring any fillers. It is also sourced with vegan cane sugar as opposed to the widely used conventional sugar that is processed through bone char. Demonstrating nuuns external commitment to sourcing purity, all ingredients are third party certified as Non-GMO Project Verified and Informed Choice Safe for Sport.

We learned from the latest nuun tablet formulas that using the purist sources of ingredients allows the body to process and utilize them more efficiently while limiting the amount of surplus within the product. shared Vishal Patel, nuun Chief Nutritionist. This methodology was applied to Performance creating a higher performing, lighter hydration powder than was previously available on the market.

Consumer preferences are changing amongst athletes and there is a movement across the country toward natural sports nutrition products for use during training and competition. Major events are reflecting this trend, shifting to plant-based, low sugar, electrolyte rich and environmentally friendly brands like nuun and away from artificial, high sugar products on course. Performance demonstrates nuuns commitment to the health conscious athlete and the race directors that are serving this significant population. The line will be served on course at nuun sponsored marathons and cycling events over the next year including Seattle to Portland, San Francisco Marathon, the Aids Lifecycle Ride, Long Beach Marathon, NYC Century, and Austin Marathon.

Nuun Performance is debuting with two flavors Mango Orange and Blueberry Strawberry. It will be sold in a 16-serving pouch for $19.99 and single serve sachets for $1.99. The line will be available in April across sports specialty retailers including REI, Performance Bike and Fleet Feet.

Aboutnuun & company nuun, based in Seattle, WA, is on a mission to inspire a healthier, happier, more active lifestyle so that everyone can achieve lifes next personal best. As the pioneer of electrolyte enhanced drink tablets, nuun is passionate about and committed to replenishing active people and our planet by using clean ingredients and practices in the great tasting and industry leading sports drink.Founded in 2004, nuun was the first to separate hydration from fueling, andtwelve years laternuun active hydration remains the #1 selling sport drink product in bike, run, outdoor specialty, and outdoor chain stores. To learn more, visit http://www.nuunlife.comor follow them on social media.

About Stacy Sims Dr. Stacy T. Sims has contributed to the environmental exercise physiology and sports nutrition fields for more than 15 years leading groundbreaking research and innovations throughout her academic and consulting career. Stacy is currently a Senior Research Fellow at the University of Waikato Adams Centre for High Performance advancing research in environmental considerations and sex differences across elite athletes to the general public. Prior, Stacy created natural sports nutrition products to solve problems of gastrointestinal distress and hydration for all athletes. She served as an exercise physiologist and nutrition scientist at Stanford University, the University of Otago and Massey University specializing in sex differences of environmental and nutritional considerations for recovery and performance. Stacy has continually applied her knowledge in the field educating and supporting athletes at the highest level of sport, including Olympians and Tour de France riders, and is an elite athlete herself. Recently she published ROAR with Selene Yeager focusing on food and fitness matched to the female physiology.

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Nuun Debuts Natural Endurance Drink Mix Based on the Latest in ... - BevNET.com