AgReliant Genetics is the third largest corn seed company.

Darrell Smith

TAGS: Marketing, Overseas

December 18, 2014

Starting in 2018, AgReliant Genetics will go from eight representative brands to fourtransitioning half of their brands into LG Seeds. AgReliant says this is part of a growth initiative. AgriGold brand in the U.S. and Pride Seeds in Canada will continue as they are today.

Seed brands going to merge into LG Seeds include: Golden Acres Genetics, Great Lakes Hybrids, Producers Hybrids and Wensman Seed. The company says it will combine the best practices of each brand while maintaining its current employees, facilities and existing relationships.

AgReliant is currently the third largest corn seed company in North Americathe company aims to support its current position while reaching for higher accolades.

The adoption of new technologies, the speed of innovation and farmers growing demand for instant access to information are shifting how we do business, says Mark Herrman, AgReliant Genetics president and CEO in a recent press release. For this reason, we are committed to a strategic long-range plan that will extend our continuous growth and position us to better serve farm businesses and seed dealers in this dynamic environment.

Originally posted here:
AgReliant Genetics Restructures Seed Brands - AgWeb