The province of Huelva has become a strategic territory for Nova Siri Genetics, a company that specializes in the research and experimentation of new strawberry and berry varieties. "Huelva is the area in Europe where its activity has grown the most. In fact, in the current 2023-2024 campaign the producing companies have planted 50 million plants of the company's strawberry varieties."

"Even though the area planted with strawberries in the province of Huelva decreased by 5% this campaign, Nova Siri Genetics managed to considerably increase its activity, as these 50 million plants represent a 34% growth compared to the previous 2022-2023 campaign."

"NSG 2023Marimbella, NSG 207Gioelita, and NSG 465Rossetta are -in this order- Nova Siri Genetics most implanted varieties in the province of Huelva. All three are early strawberry varieties that allow producers to advance their supply of this fruit to November and December. These varieties yield quality fruits and outstanding volumes in terms of kilograms per hectare."

"In fact, in the province of Huelva, the Marimbella variety yields more than 50,000 kilograms of strawberries per hectare. It's Nova Siri Genetics program's most cultivated variety in this area of southwestern Spain, with a total of 31 million plants grown for the current campaign."

Joaqun Domnguez, Nova Siri Genetics' commercial manager for Spain and Morocco, highlighted "the rusticity of these varieties, as they are resistant to Botrytis and other diseases caused by the main fungal pathogens in the soil. In addition, these varieties yield strawberries with excellent organoleptic characteristics, such as aroma, flavor, shape, size, consistent pulp, and an elastic epidermis that allows them to have a long shelf life. Finally, their precocity guarantees producers will have fruits at the end of autumn and the beginning of winter."

According to Joaqun Domnguez, Nova Siri Genetics' mission is to provide varieties that meet the needs of producers and consumers. That's why the company is developing in the province of Huelva a program for the participatory selection of varieties, which is a continuation of participatory plant breeding and a key step in establishing the objectives of this action, involving the different participants in the chain (scientists, production companies, consultants, sales representatives, and consumers)."

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Nova Siri Genetics strengthens its presence in Huelva, growing by 34% - FreshPlaza.com