The "Eye Tracking Market by Offering (Hardware, Software, and Services), Tracking Type (Remote and Mobile), Application (Assistive Communication, Human Behavior & Market Research), Vertical, and Geography - Global Forecast to 2025" report has been added to ResearchAndMarkets.com's offering.

The eye tracking market is expected to grow at a CAGR of 26.1% from 2020 to 2025, to reach USD 1,786 million by 2025 from USD 560 million in 2020.

Rising adoption of eye tracking technology for personalized advertisements and consumer research and surging demand for eye tracking-based assistive communication devices drive market growth

The rising adoption of eye tracking technology for personalized advertisements and consumer research and surging demand for eye tracking-based assistive communication devices are key driving factors for the eye tracking market growth. However, the lack of technological standardization and the high cost of equipment are a few of the factors hindering the growth of the eye tracking market.

Assistive Communication application to dominate eye tracking market, in terms of size, during the forecast period

The eye tracking market, by application, is segmented into assistive communication, human behavior & market research, and others. The eye tracking market for the assistive communication application is expected to hold a dominant position during the forecast period. The need for effective assistive communication devices for physically impaired people and improvements in eye tracking technology drive the market for this segment.

Remote eye tracking segment to hold the largest share of eye tracking market from 2020 to 2025

In terms of market size, the remote eye tracking segment is expected to dominate the eye tracking market during the forecast period and is likely to witness significant growth in the said market during the forecast period. Remote eye tracking devices are easily configurable and are usually cheaper than mobile eye tracking devices. This is one of the key factors that has led to the dominating position of this segment in the eye tracking market. Healthcare & research labs, retail & advertisement, and automotive & transportation are a few of the major verticals, which are generating high demand for remote eye tracking devices.

APAC to witness the highest growth in the market during the forecast period

APAC is expected to witness the highest growth in the eye tracking market during the forecast period. Several untapped verticals and applications; and growing awareness about eye tracking technology are expected to contribute to the fast growth of the eye tracking market in the region. Consumer electronics and automotive verticals are expected to demonstrate higher growth compared with other verticals in the region.

Reasons to Buy This Report

Key Topics Covered:

1 Introduction

1.1 Study Objectives

1.2 Definition

1.3 Study Scope

1.4 Currency

1.5 Limitations

1.6 Stakeholders

2 Research Methodology

2.1 Research Data

2.2 Market Size Estimation

2.3 Market Breakdown and Data Triangulation

2.4 Assumptions for Research Study

3 Executive Summary

4 Premium Insights

4.1 Attractive Growth Opportunities in Eye Tracking Market

4.2 Market, By Tracking Type

4.3 Market in North America, By Country and Vertical

4.4 Market, By Application

4.5 Market, By Country (2020)

5 Market Overview

5.1 Introduction

5.2 Market Dynamics

5.3 Value Chain Analysis

5.4 Use Cases

6 Eye Tracking Market, By Offering

6.1 Introduction

6.2 Hardware

6.3 Software

6.4 Research and Consulting Services

7 Eye Tracking Market, By Tracking Type

7.1 Introduction

7.2 Remote Tracking

7.3 Mobile Tracking

8 Eye Tracking Market, By Mounting Type

8.1 Introduction

8.2 Head Mounted

8.3 Wheelchair Mounted

8.4 Table/Device Mounted

9 Eye Tracking Market, By Application

9.1 Introduction

9.2 Assistive Communication

9.3 Human Behaviour and Research

9.4 Other Applications

10 Eye Tracking Market, By Vertical

10.1 Introduction

10.2 Retail and Advertisement

10.3 Consumer Electronics

10.4 Healthcare and Research Labs

10.5 Government, Defense, and Aerospace

10.6 Automotive and Transportation

10.7 Other Verticals

11 Geographic Analysis

11.1 Introduction

11.2 North America

11.3 Europe

11.4 Automotive & Transportation Vertical isa Significant Contributor Towards Growth of Market in Germany

Story continues

11.5 APAC

11.6 RoW

12 Competitive Landscape

12.1 Overview

12.2 Market Ranking Analysis: Eye Tracking Market

12.3 Competitive Leadership Mapping

12.4 Competitive Benchmarking: Eye Tracking Market

12.5 Competitive Situations and Trends

13 Company Profiles

13.1 Key Players

13.1.1 Tobii

13.1.2 Seeing Machines

13.1.2.1 Business Overview

13.1.3 SR Research

13.1.4 EyeTech Digital Systems

13.1.5 Smart Eye

13.1.6 Eyetracking

13.1.7 PRS IN VIVO

13.1.8 LC Technologies

13.1.9 Ergoneers

13.1.10 ISCAN

13.2 Right-To-Win

13.3 Other Companies

13.3.1 Pupil Labs

13.3.2 Imotions

13.3.3 Gazepoint

13.3.4 Eyesee

13.3.5 Converus

13.3.6 Mirametrix

13.3.7 Alea Technologies

13.3.8 Lumen

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Global Eye Tracking Market Expected to Generate USD 1, 786 Million by 2025 with a CAGR of 26.1% - ResearchAndMarkets.com - Yahoo Finance