A volunteer in Chennai, India holds a placard to raise awareness about the coronavirus on a street during a government-imposed nationwide lockdown to combat the spread of Covid-19.
Arun Sankar | AFP | Getty Images
Are you seeing misinformation about the coronavirus across your social media feeds? You're far from alone.
Studies are finding that huge swaths of the population believe at least one false claim about Covid-19, and many are openly sharing content to support their views online. More than thirty percent of Americans believe that scientists created the novel coronavirus in a lab, for instance, even though that theory has been widely discredited.
False claims have become so widespread during the pandemic that the World Health Organization has been referring to an "infodemic."
So what should you do if you spot people sharing falsehoods on social media? And is there a way to convince them otherwise?
CNBC spoke to a range of experts to get their advice on how to call out misinformation, ideally without alienating friends or family members in the process. They all agreed that the exercise is absolutely worth trying --and numerous studies support that -- but to recognize that you might not always be successful.
Here are some of their top tips if you're willing to try:
Sherry Pagoto,a professor in the department of allied health sciences at the University of Connecticut, has been thinking about this topic quite a bit. Pagoto, who studies human behavior, has seen false information spreading on her own social media feeds at an accelerated pace during the pandemic.
Her advice to others is to avoid making the person posting the information feel stupid by embarrassing them publicly. That will likely just make them more defensive, which is counter-productive if your goal is to change their mind. Instead, send a private message instead or set up a time to talk one-on-one, depending on how close you are to that person.
"You don't want it to feel like a 'gotcha' moment," warns Pagoto.
She acknowledges that there is some value in posting publicly, so others in the community can see the post and the replies. But she will often try out a private message initially, and hope that the poster will consider taking the content down without feeling shamed.
Dan Ness, a technology researcher based in Southern California, recently saw a neighbor post on Nextdoor about a local politicianquestioning how many people had really died from Covid-19. The intent of the post was to spur a discussion about re-opening businesses.
Ness noticed that the source of the information seemed dubious, so he asked the neighbor privately whether he might want to double-check it just in case the politician had been quoted inaccurately.
It worked. The neighbor chose to take the post down.
"He didn't feel attacked by my belittling him," said Ness, when asked about why he thought the strategy was successful.
Gina Merchant, a behavioral scientist based in San Diego, leads with curiosity and empathy when combating misinformation. If she sees a reference to the "China virus"on her feeds, for instance, she'll ask questions or open up a broader discussion. (Public health experts have criticized the term "China virus", which has been used by President Trump, as contributing to xenophobia and racism against people of Asian descent).
"I'll write something back like, 'it's interesting to think about where viruses come from,'" she explained, before trying to engage in a conversation about the term."I try to pivot the conversation away from being emotionally charged," she said.
Pagoto suggested acknowledging that a person might find a piece of misinformation compelling, before passing along the information that contradicts it.
"That's very understandable, given that misinformation is becoming more and more sophisticated," she notes.
When Dr. Ashely Alker started getting a flurry of questions about a viral video clip, called Plandemic, she knew she needed to address it with her family and friends. So Dr. Alker, who works in emergency medicine, put together a Twitter thread where she dismantled many of the false claims made in the film and shared it with her network.
Dr. Alker said she always takes the time to combat misinformation, but tries to do it in a way people can relate to. "I like making science something that everyone can understand," she said. "If you can give someone a way to relate to the information it helps."
She will often start with science that is generally known or accepted, and build from that. She avoids using medical jargon whenever possible. She's had a lot of success with that approach, and is now putting together weekly infographics to explain various aspects of the science.
"What does not work is getting political or making a person feel stupid," she added.
Zayna Khayat, a health strategist, has had mixed success sharing data. She recently tried to correct a distant family friend who posted about a previous flu outbreak that killed a lot of Americans, while arguing against shutdowns for Covid-19.
"I replied with a simple fact check and added three to four bullet points of facts that shut the whole article down."
"No response," she said.
In Pagoto's experience, non-scientists are often better at digesting new information in the form of stories than facts, graphics, charts and statistics. When confronted with contradictory information, some people will even double down on their existing views by looking for more data -- often from illegitimate sources -- that supports their point of view, rather than adapt in the face of new evidence.
"Not everyone makes their decisions and forms opinions based on data," said Pagoto. So she recommends using data where appropriate, but communicating using storytelling or personal anecdotes.
"It's better to come across as a human," adds Timothy Caulfield, a Canadian professor of law at the University of Alberta who specializes in researching misinformation. "We all want to engage with genuine individuals that seem to empathize with our concerns."
The experts agree that it is worthwhile to shoot off a couple links to credible research while making your appeal.
Pediatric neurophysiology fellow Dan Freedman took that approach when a friend in his network posted a video featuring the controversial scientistDr. Shiva Ayyadurai making false assertions about Dr. Anthony Fauci.
Freedman, who is based in Ohio, assumed that the poster wasn't aware of Ayyadurai's checkered past. So he pointed out that he lacked expertise in infectious diseases or immunology, was a known critic of vaccines, and had made a bogus claim that he invented email. "She realized her mistake and deleted the post (and) then when someone else shared it, she commented 'this guy is an antivaxxer'."
Freedman thinks the approach worked because he shared the information friend-to-friend, and didn't cast judgment on her for posting it.
"I told her that I knew she wasn't aware of his backstory and thought that this knowledge might change her mind."
Caulfield, the misinformation expert from the University of Alberta, agrees that it's still worth providing a short summary or a few links to the science, as well as to refer to trustworthy news sources. It doesn't always work, but some folks will even turn around and correct others with the new information at their fingertips.
If you've taken the time to combat misinformation, thank you for your service to the Internet. But know that you can't convince everyone.
While researching anti-vaccination content, Merchant realized that some people were open to new information (she calls them the "fence sitters"). But some hardline anti-vaxxers were not willing to budge, even in the face of ample scientific evidence.
So in some cases, you might not want to bother. And if you are feeling like you need a break, there's always the option to mute or block someone. You can also report the content as false on some social media sites, including to Facebook (although these companies have been notoriously slow at responding).
Ultimately, the experts recommend that you pick your battles. And please, don't get burnt out in the process.
Have you ever convinced a friend or family-member to take down misinformation? Share your strategy with us @CNBCTech.
Follow this link:
How to stop friends and relatives from spreading misinformation about Covid-19 - CNBC
- Human behavior is driven by fifteen key motives - Earth.com - February 25th, 2025 [February 25th, 2025]
- Nature Human Behavior is back, this time touting allyship - Why Evolution Is True - February 25th, 2025 [February 25th, 2025]
- 30 Times Courtrooms Became The Stage For The Strangest Human Behavior - Bored Panda - February 3rd, 2025 [February 3rd, 2025]
- The Impact of AI on Human Behavior: Insights and Implications - iTMunch - January 23rd, 2025 [January 23rd, 2025]
- Disturbing Wildlife Isnt Fun: IFS Parveen Kaswan Raises Concern Over Human Behavior in Viral Clip - Indian Masterminds - January 15th, 2025 [January 15th, 2025]
- The interplay of time and space in human behavior: a sociological perspective on the TSCH model - Nature.com - January 1st, 2025 [January 1st, 2025]
- Thinking Slowly: The Paradoxical Slowness of Human Behavior - Caltech - December 23rd, 2024 [December 23rd, 2024]
- From smog to crime: How air pollution is shaping human behavior and public safety - The Times of India - December 9th, 2024 [December 9th, 2024]
- The Smell Of Death Has A Strange Influence On Human Behavior - IFLScience - October 26th, 2024 [October 26th, 2024]
- "WEIRD" in psychology literature oversimplifies the global diversity of human behavior. - Psychology Today - October 2nd, 2024 [October 2nd, 2024]
- Scientists issue warning about increasingly alarming whale behavior due to human activity - Orcasonian - September 23rd, 2024 [September 23rd, 2024]
- Does AI adoption call for a change in human behavior? - Fast Company - July 26th, 2024 [July 26th, 2024]
- Dogs can smell human stress and it alters their own behavior, study reveals - New York Post - July 26th, 2024 [July 26th, 2024]
- Trajectories of brain and behaviour development in the womb, at birth and through infancy - Nature.com - June 18th, 2024 [June 18th, 2024]
- AI model predicts human behavior from our poor decision-making - Big Think - June 18th, 2024 [June 18th, 2024]
- ZkSync defends Sybil measures as Binance offers own ZK token airdrop - TradingView - June 18th, 2024 [June 18th, 2024]
- On TikTok, Goldendoodles Are People Trapped in Dog Bodies - The New York Times - June 18th, 2024 [June 18th, 2024]
- 10 things only introverts find irritating, according to psychology - Hack Spirit - June 18th, 2024 [June 18th, 2024]
- 32 animals that act weirdly human sometimes - Livescience.com - May 24th, 2024 [May 24th, 2024]
- NBC Is Using Animals To Push The LGBT Agenda. Here Are 5 Abhorrent Animal Behaviors Humans Shouldn't Emulate - The Daily Wire - May 24th, 2024 [May 24th, 2024]
- New study examines the dynamics of adaptive autonomy in human volition and behavior - PsyPost - May 24th, 2024 [May 24th, 2024]
- 30000 years of history reveals that hard times boost human societies' resilience - Livescience.com - May 12th, 2024 [May 12th, 2024]
- Kingdom of the Planet of the Apes Actors Had Trouble Reverting Back to Human - CBR - May 12th, 2024 [May 12th, 2024]
- The need to feel safe is a core driver of human behavior. - Psychology Today - April 15th, 2024 [April 15th, 2024]
- AI learned how to sway humans by watching a cooperative cooking game - Science News Magazine - March 29th, 2024 [March 29th, 2024]
- We can't combat climate change without changing minds. This psychology class explores how. - Northeastern University - March 11th, 2024 [March 11th, 2024]
- Bees Reveal a Human-Like Collective Intelligence We Never Knew Existed - ScienceAlert - March 11th, 2024 [March 11th, 2024]
- Franciscan AI expert warns of technology becoming a 'pseudo-religion' - Detroit Catholic - March 11th, 2024 [March 11th, 2024]
- Freshwater resources at risk thanks to human behavior - messenger-inquirer - March 11th, 2024 [March 11th, 2024]
- Astrocytes Play Critical Role in Regulating Behavior - Neuroscience News - March 11th, 2024 [March 11th, 2024]
- Freshwater resources at risk thanks to human behavior - Sunnyside Sun - March 11th, 2024 [March 11th, 2024]
- Freshwater resources at risk thanks to human behavior - Blue Mountain Eagle - March 11th, 2024 [March 11th, 2024]
- 7 Books on Human Behavior - Times Now - March 11th, 2024 [March 11th, 2024]
- Euphemisms increasingly used to soften behavior that would be questionable in direct language - Norfolk Daily News - February 29th, 2024 [February 29th, 2024]
- Linking environmental influences, genetic research to address concerns of genetic determinism of human behavior - Phys.org - February 29th, 2024 [February 29th, 2024]
- Emerson's Insight: Navigating the Three Fundamental Desires of Human Nature - The Good Men Project - February 29th, 2024 [February 29th, 2024]
- Dogs can recognize a bad person and there's science to prove it. - GOOD - February 29th, 2024 [February 29th, 2024]
- What Is Organizational Behavior? Everything You Need To Know - MarketWatch - February 4th, 2024 [February 4th, 2024]
- Overcoming 'Otherness' in Scientific Research Commentary in Nature Human Behavior USA - English - USA - PR Newswire - February 4th, 2024 [February 4th, 2024]
- "Reichman University's behavioral economics program: Navigating human be - The Jerusalem Post - January 19th, 2024 [January 19th, 2024]
- Of trees, symbols of humankind, on Tu BShevat - The Jewish Star - January 19th, 2024 [January 19th, 2024]
- Tapping Into The Power Of Positive Psychology With Acclaimed Expert Niyc Pidgeon - GirlTalkHQ - January 19th, 2024 [January 19th, 2024]
- Don't just make resolutions, 'be the architect of your future self,' says Stanford-trained human behavior expert - CNBC - December 31st, 2023 [December 31st, 2023]
- Never happy? Humans tend to imagine how life could be better : Short Wave - NPR - December 31st, 2023 [December 31st, 2023]
- People who feel unhappy but hide it well usually exhibit these 9 behaviors - Hack Spirit - December 31st, 2023 [December 31st, 2023]
- If you display these 9 behaviors, you're being passive aggressive without realizing it - Hack Spirit - December 31st, 2023 [December 31st, 2023]
- Men who are relationship-oriented by nature usually display these 9 behaviors - Hack Spirit - December 31st, 2023 [December 31st, 2023]
- A look at the curious 'winter break' behavior of ChatGPT-4 - ReadWrite - December 14th, 2023 [December 14th, 2023]
- Neuroscience and Behavior Major (B.S.) | College of Liberal Arts - UNH's College of Liberal Arts - December 14th, 2023 [December 14th, 2023]
- The positive health effects of prosocial behaviors | News | Harvard ... - HSPH News - October 27th, 2023 [October 27th, 2023]
- The valuable link between succession planning and skills - Human Resource Executive - October 27th, 2023 [October 27th, 2023]
- Okinawa's ants show reduced seasonal behavior in areas with more human development - Phys.org - October 27th, 2023 [October 27th, 2023]
- How humans use their sense of smell to find their way | Penn Today - Penn Today - October 27th, 2023 [October 27th, 2023]
- Wrestling With Evil in the World, or Is It Something Else? - Psychiatric Times - October 27th, 2023 [October 27th, 2023]
- Shimmying like electric fish is a universal movement across species - Earth.com - October 27th, 2023 [October 27th, 2023]
- Why do dogs get the zoomies? - Care.com - October 27th, 2023 [October 27th, 2023]
- How Stuart Robinson's misconduct went overlooked for years - Washington Square News - October 27th, 2023 [October 27th, 2023]
- Whatchamacolumn: Homeless camps back in the news - News-Register - October 27th, 2023 [October 27th, 2023]
- Stunted Growth in Infants Reshapes Brain Function and Cognitive ... - Neuroscience News - October 27th, 2023 [October 27th, 2023]
- Social medias role in modeling human behavior, societies - kuwaittimes - October 27th, 2023 [October 27th, 2023]
- The gift of reformation - Living Lutheran - October 27th, 2023 [October 27th, 2023]
- After pandemic, birds are surprisingly becoming less fearful of humans - Study Finds - October 27th, 2023 [October 27th, 2023]
- Nick Treglia: The trouble with fairness and the search for truth - 1819 News - October 27th, 2023 [October 27th, 2023]
- Science has an answer for why people still wave on Zoom - Press Herald - October 27th, 2023 [October 27th, 2023]
- Orcas are learning terrifying new behaviors. Are they getting smarter? - Livescience.com - October 27th, 2023 [October 27th, 2023]
- Augmenting the Regulatory Worker: Are We Making Them Better or ... - BioSpace - October 27th, 2023 [October 27th, 2023]
- What "The Creator", a film about the future, tells us about the present - InCyber - October 27th, 2023 [October 27th, 2023]
- WashU Expert: Some parasites turn hosts into 'zombies' - The ... - Washington University in St. Louis - October 27th, 2023 [October 27th, 2023]
- Is secondhand smoke from vapes less toxic than from traditional ... - Missouri S&T News and Research - October 27th, 2023 [October 27th, 2023]
- How apocalyptic cults use psychological tricks to brainwash their ... - Big Think - October 27th, 2023 [October 27th, 2023]
- Human action pushing the world closer to environmental tipping ... - Morung Express - October 27th, 2023 [October 27th, 2023]
- What We Get When We Give | Harvard Medicine Magazine - Harvard University - October 27th, 2023 [October 27th, 2023]
- Psychological Anime: 12 Series You Should Watch - But Why Tho? - October 27th, 2023 [October 27th, 2023]
- Roosters May Recognize Their Reflections in Mirrors, Study Suggests - Smithsonian Magazine - October 27th, 2023 [October 27th, 2023]
- June 30 Zodiac: Sign, Traits, Compatibility and More - AZ Animals - May 13th, 2023 [May 13th, 2023]
- Indiana's Funding Ban for Kinsey Sex-Research Institute Threatens ... - The Chronicle of Higher Education - May 13th, 2023 [May 13th, 2023]
- Have AI Chatbots Developed Theory of Mind? What We Do and Do ... - The New York Times - March 31st, 2023 [March 31st, 2023]
- Scoop: Coming Up on a New Episode of HOUSEBROKEN on FOX ... - Broadway World - March 31st, 2023 [March 31st, 2023]
- Here's five fall 2023 classes to fire up your bookbag - Duke Chronicle - March 31st, 2023 [March 31st, 2023]
- McDonald: Aspen's like living in a 'Pullman town' - The Aspen Times - March 31st, 2023 [March 31st, 2023]