While some people take things in life as facts or accept a because its so explanation of matters like unconscious bias when meeting new people or the reasoning behind spur-of-the-moment decisions, author and journalist Malcolm Gladwell seeks to unravel the mysteries behind the ordinary.

In his best-selling debut bookThe Tipping Point, he examined the so-called tipping point in various formats like how patient zero can lead to a global pandemic or how even one person can jumpstart a trend, in a more benign example.

In the book, he outlined three factors or agents of change: The Law of the Few or the Pareto principle, where 80 percent of consequences are caused by 20 percent of the causes; The Stickiness Factor, where the specific content of a message can provide a memorable impact; and The Power of Context, which stipulates that human behavior is always context-sensitive to the environment.

When it was published in 2000,The Tipping Pointresonated greatly with readers, and the book sold millions of copies, landing it a place on theNew York Times bestsellers list and resulting in it being named one of the 21stcenturys 100 best books byThe Guardianin 2019.

Other books by Gladwell also explore oft overlooked themes, like decision making (Blink,2005), high achievers (Outliers,2008), underdogs (David and Goliath, 2013), and dealing with the unknown (Talking to Strangers,2019).

With his flair for mixing anecdotes and research notes, its no wonder that Gladwell was named as one of the 100 Most Influential People byTIMEin 2005 and was even considered again in 2011.

When asked what exactly drives him to take a closer look at these issues, the Canadian said he was curious by nature and enjoyed looking at things from unusual perspectives.

Once Ive written something, I never go back and reread it. Once Im finished with it, Ive lost interest in it and Im on to the next thing. So maybe theres something in my restlessness that keeps me inspired, he said in an interview on the heels of IDEAFest attended byThe Jakarta Post.

However, he also observed that many people, as they grow older, tend to lose their appetite for new things even as they gain new experiences along the way.

Gladwell said he tries his best to expose himself to new ideas and new people, as he does not wish to become stale, in the way he thinks some older journalists and writers are.

Even the age-old obstacle of writers block is a non-issue for him, something he attributed to his early days working at a newspaper.

I had to write nearly every day, and that cured me of any writers block. You cant be a newspaper reporter if you have writers block. I think its impossible, right?

The writing was not the hard part, he said. Instead, it was the thinking that came before the writing process, such as establishing the topic, researching, finding sources and so on.

By the time it comes to writing, I feel like all the hard work has been done, and then Im just putting things on the page. Its the preparation for writing thats the challenge.

Recipe for success: Malcolm Gladwell, the author of five 'New York Times' bestsellers, finds himself enjoying looking at things both overlooked and misunderstood. (Courtesy of gladwellbooks.com/epost-robot)

When the topic inevitably turned to the current pandemic after all,he did say inThe Tipping Pointthat ideas, messages and behaviors spread like viruses do Gladwell took a rather diplomatic approach in saying that the handling was not as good as expected.

But at the same time, its a really difficult problem for us, dealing with a contagious disease particularly one where we dont have a good understanding of who its going to affect the worst, how it spreads, how to treat it, Gladwell said.

If COVID was something that struck every fall and we were in the tenth year of COVID, we would be responding in a very different way. Weve never had this in this form before.

He also noted previous pandemics like the influenza pandemic of the late 1950s and the 1918 Spanish flu, but said there were few who could remember those times, which highlighted the needs for society to practice dealing with challenges like COVID-19.

He said he was not surprised that it had been difficult, for democratic countries in particular, to make sure everyone behaved appropriately.

I expect by the time this happens again and it will happen again well do a much better job.

As sheltering in place has been made mandatory in a wide variety of locations, Gladwell said that his productivity had increased, but at the same time, he missed many things that traveling offered.

Think about all the things Ive missed. Ive never been to Indonesia before. I would have met you all in person. I would have experienced its culture for the first time. There are a thousand unexpected experiences I would have had that Ill never have now, he said.

So I really do think that although I have more time for myself, the cost of the pandemic is much greater than the benefit for someone like me. Im someone who, for my work, needs to be exposed to new ideas, new people and new cultures. Thats being denied to me.

Traveling, he said, offered the chance to meet people and find ways they were similar and dissimilar to himself.

I feel like every culture in the world has something to teach us. We dont know in advance what that is. Thats why you travel, Gladwell said.

If I knew in advance what I would learn from going to Indonesia, I would just read a book. You pick up something different every time you experience something, so my mind would be entirely open to what I would learn. (ste)

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Malcolm Gladwell and his tipping point - The Jakarta Post - Jakarta Post