Apple Inc (AAPL) is searching for a "Siri Event Maven" to help its digital personal assistant keep track of holidays, events and pop culture trending with people.

As Apple prepares to launch the HomePod laterthis year, it's focusing on improving Siri's understanding and strategic awareness.As of yesterday, the company is looking for a full time employee to help Siri keep track of social media trends, culture and human behavior as the Siri Event Maven.

The company said the new hire will work with engineers, analysts and designers to "provide strategic awareness of cultural happenings in the collective zeitgeist" and assist in developing responses for Siri to events original creators might have missed - Talk Like a Pirate Day, for example.

Apple stock was slightly down during midday trading.

What's Hot On TheStreet

Another bank is bullish on Alibaba: JP Morgan initiated Chinese e-commerce giant Alibaba (BABA) with an overweight rating and $190 price target in a new note Tuesday, representing more than 30% growth over Monday's closing price of $142.73. In JP Morgan's eyes, Alibaba is entering a transformation from a pure play e-commerce company to a data-driven beast that stands to power its bottom line more than most expect.

"We believe Alibaba's core commerce is expanding from traffic monetization to data monetization and such trend will quickly expand to its media/cloud businesses," writes JP Morgan analyst Alex Yao. "Such expansion not only allows Alibaba to tap into non-transaction-based corporate budget (e.g. market research, brand awareness, and customer service), but also supports our investment thesis based on sustainable revenue/earnings growth."

Link:
Siri Needs Her Own Personal Assistant - TheStreet.com